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Top 50 Most Valuable Brands in China 2013

December 5, 2012 - 8:08 pm in Archive, Data & Facts

WPP's BrandZ just released its annual report on the top 50 most valuable brands in China. A key takeaway from the report is the increase in Chinese companies that are expanding overseas, both in terms of the pure numbers in addition to industry diversity.…

Samsung: Product Placement in Custom Short Films Boosts Brand Recognition

April 19, 2012 - 9:28 am in Archive, Case Studies

Samsung Electronics, based in South Korea, has been the world's largest technology company by revenue since overtaking Hewlett-Packard in 2009. Samsung…