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[TRIP NOTES] Amidst economic uncertainty, China’s global champions shine

August 19, 2015 - 7:39 am in Insights

I recently wrapped up a two-week China trip sponsored by the China-United States Exchange Foundation, a Hong Kong-based nonprofit that aims to improve Americans’ understanding of China. My group traveled across four provinces to participate in nearly twenty…

DATA: How important is online video for marketers in China?

February 16, 2012 - 10:51 am in Archive, Consumer Intelligence, Data & Facts

Nike’s “Fuel for Dreams” campaign and Johnnie Walker’s “Yulu Project” demonstrate that online video is an extremely compelling channel to…

Diageo: Online Documentaries Sell Dreams, Not Whiskey

February 9, 2012 - 11:09 am in Archive, Case Studies, Consumer Intelligence

Diageo is a UK-based alcoholic beverages company with a collection of brands ranging from Smirnoff vodka to Johnnie Walker whiskey to Guinness beer. Diageo…

Starbucks: Local Mobile Partnerships Generate New Customers

December 28, 2011 - 7:00 am in Archive, Case Studies, Consumer Intelligence

Starbucks is a roaster and retailer of specialty coffee operating over 17,000 stores in 50 countries around the world. Starbucks first entered the Greater China market in 1998 opening its first store in Taipei, followed by the official launch of its mainland…

Beyond Google: How can foreign companies operate successfully in China’s Internet space?

January 26, 2010 - 8:54 pm in Archive, Technology Intelligence

When Google announced that they may exit the China market, it sent shock waves across both traditional media and new media. I’d like to highlight a few of the thoughtful posts that helped shape my perspective on this issue: Clearing Up Confusion on Google…

There’s Still Hope for Focus Media After Sina Acquisition

December 25, 2008 - 9:34 am in Archive, Companies to Observe

The following is an article I recently published on Seeking Alpha. To read the original article click here. Over the past few years Focus Media built a name for itself as a leader in China's outdoor advertising market through use of strategically placed framed…

Quick Observation: Virtual Currency Leads To Real World Ad Revenue For This Chinese Web Company

December 9, 2008 - 7:27 am in Archive, Companies to Observe

帮忙找骗我4000块钱的女的(120000MP) (Help me find the woman who cheated me out of 4000RMB (120000MP reward) Over the course of my research for last week’s post on renrou sousuo I came across this article…

In China It’s Xiaonei, Not Facebook

October 19, 2008 - 4:17 pm in Archive, Companies to Observe

It’s eleven p.m. in China and 23 year-old Beijing University master’s student Peilin has just sat down in front of her brand new Lenovo IdeaPad. She clicks open QQ and MSN to instant message her friends. While she chats she uses Baidu to search…