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Tag Archives: Sina
Starbucks: Local Mobile Partnerships Generate New Customers
Starbucks is a roaster and retailer of specialty coffee operating over 17,000 stores in 50 countries around the world. Starbucks first entered the Greater China market in 1998 opening its first store in Taipei, followed by the official launch of … Continue reading
Posted in Case Studies, Consumer Intelligence
Tagged campaign, coffee, Guohe Ad, mobile, retail, Sina, starbucks, Weibo
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Beyond Google: How can foreign companies operate successfully in China’s Internet space?
When Google announced that they may exit the China market, it sent shock waves across both traditional media and new media. I’d like to highlight a few of the thoughtful posts that helped shape my perspective on this issue:
Posted in Technology Intelligence
Tagged Alibaba, Google, Internet Culture, renrenwang, Sina, Taobao, Twitter
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There’s Still Hope for Focus Media After Sina Acquisition
The following is an article I recently published on Seeking Alpha. To read the original article click here. Over the past few years Focus Media built a name for itself as a leader in China’s outdoor advertising market through use … Continue reading
Quick Observation: Virtual Currency Leads To Real World Ad Revenue For This Chinese Web Company
帮忙找骗我4000å—钱的女的（120000MP) (Help me find the woman who cheated me out of 4000RMB (120000MP reward) Over the course of my research for last week’s post on renrou sousuo I came
Posted in Companies to Observe
Tagged Companies to Observe, Internet Culture, MOP, Sina, Virtual Currency
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In China It’s Xiaonei, Not Facebook
It’s eleven p.m. in China and 23 year-old Beijing University master’s student Peilin has just sat down in front of her brand new Lenovo IdeaPad. She clicks open QQ and MSN to instant message her friends. While she chats she … Continue reading
Posted in Companies to Observe
Tagged Baidu, Companies to Observe, Lenovo, MSN, Personal Branding, QQ, Sina, Xiaonei
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