-
Download New Report
10 Keys to Successful Digital Marketing in China
Overcoming the 'Digital Marketer's Dilemma' in China – 10 best practices to engage Chinese consumers online. Find out more by clicking on the link below.
Read More → -
Kai Xin Wang retail Visual Observations Netease Observer ABC mobile e-commerce Taobao Nielsen Little Sheep Cultural Observations China Consumer Chinese Consumer Xiaonei Sina advertising Baidu luxury Internet Language Food & Beverage McKinsey P&G Alibaba Companies to Observe Social Media Inside Observers Tencent Internet Culture Consumer Trends SMS China Luxury Lenovo Middle Class QQ
Tag Archives: Sina
DATA: How important is online video for marketers in China?
Nike’s “Fuel for Dreams” campaign and Johnnie Walker’s “Yulu Project” demonstrate that online video is an extremely compelling channel to engage Chinese consumers, especially the young adult demographic. According to the 2011 Chinese Market and Media Survey (CMMS), individuals between … Continue reading
Posted in Consumer Intelligence, Data & Facts
Tagged CMMS, Diageo, iQIYI, Johnnie Walker, Nike, online marketing, online video, Pepsi, Sina, Tudou, Youku
1 Comment
Diageo: Online Documentaries Sell Dreams, Not Whiskey
Diageo is a UK-based alcoholic beverages company with a collection of brands ranging from Smirnoff vodka to Johnnie Walker whiskey to Guinness beer. Diageo entered China in 1995 and established its official Greater China Hub (Mainland China, Taiwan, Hong Kong … Continue reading
Posted in Case Studies, Consumer Intelligence
Tagged advertising, DEO, Diageo, Euromonitor, Johnnie Walker, PDRDF.PK, Pernod Ricard, Sina, whiskey
2 Comments
Starbucks: Local Mobile Partnerships Generate New Customers
Starbucks is a roaster and retailer of specialty coffee operating over 17,000 stores in 50 countries around the world. Starbucks first entered the Greater China market in 1998 opening its first store in Taipei, followed by the official launch of … Continue reading
Posted in Case Studies, Consumer Intelligence
Tagged campaign, coffee, Guohe Ad, mobile, retail, Sina, starbucks, Weibo
2 Comments
Beyond Google: How can foreign companies operate successfully in China’s Internet space?
When Google announced that they may exit the China market, it sent shock waves across both traditional media and new media. I’d like to highlight a few of the thoughtful posts that helped shape my perspective on this issue: Clearing … Continue reading
Posted in Technology Intelligence
Tagged Alibaba, Google, Internet Culture, renrenwang, Sina, Taobao, Twitter
2 Comments
There’s Still Hope for Focus Media After Sina Acquisition
The following is an article I recently published on Seeking Alpha. To read the original article click here. Over the past few years Focus Media built a name for itself as a leader in China’s outdoor advertising market through use … Continue reading