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10 Keys to Successful Digital Marketing in China
Overcoming the 'Digital Marketer's Dilemma' in China – 10 best practices to engage Chinese consumers online. Find out more by clicking on the link below.
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Tag Archives: shanzhai
Shanzhai Little Sheep 7,000 Miles Away from China
Yum! Brands’ ravenous appetite for market share in China’s casual dining and fast food industries has led to tremendous success. Yum!’s localized Pizza Hut and KFC menus keep Chinese consumers salivating over their next fubai foodie fix. As much as … Continue reading
Posted in Key Observations
Tagged F&B, fubai, hot pot, KFC, Little Sheep, Pizza Hut, shanzhai, Xiao Feiyang, Yum!, Yum! Brands
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No Matter Whether You Call It 山寨, Shanzhai or Bandit Phone, This Is A Chinese Consumer Trend Worth Keeping An Eye On
Chinese television programming is generally pretty terrible. Apart from a few exceptions, like Fendou, an addictive drama from last year and tuning into an occasional episode of Duihua, a great business program I rarely watch TV. When it comes to … Continue reading