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Tag Archives: Reverse Innovation
Creating New Consumer Markets in Emerging Markets – Part I
“We’ve been in China since 1988. We’re only in about 14 categories. We lead all of them but one. But the spending per capita in China is only $3 a year on Procter & Gamble products. That compares to the … Continue reading
Posted in Consumer Intelligence
Tagged Campbell's, Chinese Consumer, Glocalization, P&G, Reverse Innovation
1 Comment
Reverse Innovation: Made in China – For China
A few years back I remember hearing about Sara Bongiorni’s book entitled “A Year Without “Made in China”: One Family’s True Life Adventure in the Global Economy.” As the title implies, Bongiorni convinced her family to spend a year without … Continue reading
Posted in Consumer Intelligence
Tagged Chinese Consumer, General Electric, Reverse Innovation
2 Comments