Tag Archives: Reverse Innovation

Creating New Consumer Markets in Emerging Markets – Part I

Posted on March 1, 2010 by Joel

“We’ve been in China since 1988. We’re only in about 14 categories. We lead all of them but one. But the spending per capita in China is only $3 a year on Procter & Gamble products. That compares to the … Continue reading →

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Posted in Consumer Intelligence | Tagged , , , , | 1 Comment

Reverse Innovation: Made in China – For China

Posted on November 9, 2009 by Joel

A few years back I remember hearing about Sara Bongiorni’s book entitled “A Year Without “Made in China”: One Family’s True Life Adventure in the Global Economy.” As the title implies, Bo

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Posted in Consumer Intelligence | Tagged , , | 2 Comments