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DATA: Foreign Clothing Retailers’ China Expansion

March 29, 2012 - 5:14 am in Archive, Consumer Intelligence, Data & Facts

Retail in China 2011 View more PowerPoint from TheChinaObserver

IKEA China: Build a Loyal Following Through Customer Engagement Online

March 22, 2012 - 10:02 am in Archive, Case Studies

IKEA Group, from Sweden, is the world's largest furniture retailer, owning over 280 stores in 26 countries as of last summer. Like many foreign companies,…

Chinese Online Retailers to Grow in Importance During 2012

December 30, 2011 - 10:05 am in Archive, Consumer Intelligence, Data & Facts

In 2012, e-commerce will continue to develop at a rapid pace in the Middle Kingdom. More importantly the composition of China’s online retailers will…

Starbucks: Local Mobile Partnerships Generate New Customers

December 28, 2011 - 7:00 am in Archive, Case Studies, Consumer Intelligence

Starbucks is a roaster and retailer of specialty coffee operating over 17,000 stores in 50 countries around the world. Starbucks first entered the Greater China market in 1998 opening its first store in Taipei, followed by the official launch of its mainland…