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What Chinese Consumers Want: Interview with Tom Doctoroff (Part II)

July 25, 2012 - 7:35 am in Archive, Interviews

For Part I of the exclusive interview with Tom Doctoroff, click here. As JWT’s CEO of Greater China, you have seen the full range of best and worst practices as Western multinationals attempt to entice Chinese consumers into weaving their foreign products…

L’Oreal: Educating Chinese Consumers Through Sports & Online Video

March 1, 2012 - 12:27 pm in Archive, Case Studies, Consumer Intelligence

L'Oreal is a Paris-based cosmetics company with worldwide sales of €20.34 billion ($26.96 billion) in 2011. L’Oreal entered mainland China in 1996,…

Online Advertising in China – Where to Place Your Bets

December 6, 2011 - 9:47 am in Archive, Consumer Intelligence, Data & Facts

According to iResearch in 2011 Q3 China's online advertising market reached RMB 13.7 billion - an increase of 23% year-over-year. Search engine advertising…