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Tag Archives: P&G
Online Advertising in China – Where to Place Your Bets
According to iResearch in 2011 Q3 China’s online advertising market reached RMB 13.7 billion – an increase of 23% year-over-year. Search engine advertising has steadily been increasing; however the area to watch is online video. Online video in particular increased … Continue reading
Posted in Consumer Intelligence, Data & Facts
Tagged advertising, Alibaba, data, P&G, Procter & Gamble, television, Unilever
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Creating New Consumer Markets in Emerging Markets – Part I
“We’ve been in China since 1988. We’re only in about 14 categories. We lead all of them but one. But the spending per capita in China is only $3 a year on Procter & Gamble products. That compares to the … Continue reading
Posted in Consumer Intelligence
Tagged Campbell's, Chinese Consumer, Glocalization, P&G, Reverse Innovation
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Reaching the Chinese Consumer – Don’t Forget About TV
“Television – with its sound, color, movement, ability to “break through” clutter and forge a brand’s identity – is an indispensible tool in new, untamed markets. Despite the g
Posted in Consumer Intelligence
Tagged advertising, Chinese Consumer, commercials, Doctoroff, L'Oreal, P&G, Unilever
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