Tag Archives: P&G

L’Oreal: Educating Chinese Consumers Through Sports & Online Video

Posted on March 1, 2012 by Joel

L’Oreal is a Paris-based cosmetics company with worldwide sales of €20.34 billion ($26.96 billion) in 2011. L’Oreal entered mainland China in 1996, and currently holds the second largest percentage of market share behind Procter & Gamble.  Operating three factories in … Continue reading →

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Posted in Case Studies, Consumer Intelligence | Tagged , , , | 2 Comments

Online Advertising in China – Where to Place Your Bets

Posted on December 6, 2011 by Joel

According to iResearch in 2011 Q3 China’s online advertising market reached RMB 13.7 billion – an increase of 23% year-over-year. Search engine advertising has steadily been increasing; however the area to watch is online video. Online video in particular increased … Continue reading →

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Creating New Consumer Markets in Emerging Markets – Part I

Posted on March 1, 2010 by Joel

“We’ve been in China since 1988. We’re only in about 14 categories. We lead all of them but one. But the spending per capita in China is only $3 a year on Procter & Gamble products. That compares to the … Continue reading →

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Posted in Consumer Intelligence | Tagged , , , , | 1 Comment

Reaching the Chinese Consumer – Don’t Forget About TV

Posted on February 21, 2010 by Joel

“Television – with its sound, color, movement, ability to “break through” clutter and forge a brand’s identity – is an indispensible tool in new, untamed markets. Despite the growth of mobile phone and Internet usage in the PRC, China is … Continue reading →

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Posted in Consumer Intelligence | Tagged , , , , , , | 2 Comments