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10 Keys to Successful Digital Marketing in China
Overcoming the 'Digital Marketer's Dilemma' in China – 10 best practices to engage Chinese consumers online. Find out more by clicking on the link below.
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Tag Archives: P&G
L’Oreal: Educating Chinese Consumers Through Sports & Online Video
L’Oreal is a Paris-based cosmetics company with worldwide sales of €20.34 billion ($26.96 billion) in 2011. L’Oreal entered mainland China in 1996, and currently holds the second largest percentage of market share behind Procter & Gamble. Operating three factories in … Continue reading
Posted in Case Studies, Consumer Intelligence
Tagged L'Oreal, P&G, PPTV, Procter & Gamble
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Online Advertising in China – Where to Place Your Bets
According to iResearch in 2011 Q3 China’s online advertising market reached RMB 13.7 billion – an increase of 23% year-over-year. Search engine advertising has steadily been increasing; however the area to watch is online video. Online video in particular increased … Continue reading
Posted in Consumer Intelligence, Data & Facts
Tagged advertising, Alibaba, data, P&G, Procter & Gamble, television, Unilever
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Creating New Consumer Markets in Emerging Markets – Part I
“We’ve been in China since 1988. We’re only in about 14 categories. We lead all of them but one. But the spending per capita in China is only $3 a year on Procter & Gamble products. That compares to the … Continue reading
Posted in Consumer Intelligence
Tagged Campbell's, Chinese Consumer, Glocalization, P&G, Reverse Innovation
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Reaching the Chinese Consumer – Don’t Forget About TV
“Television – with its sound, color, movement, ability to “break through” clutter and forge a brand’s identity – is an indispensible tool in new, untamed markets. Despite the growth of mobile phone and Internet usage in the PRC, China is … Continue reading
Posted in Consumer Intelligence
Tagged advertising, Chinese Consumer, commercials, Doctoroff, L'Oreal, P&G, Unilever
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