Aging Chinese Consumers and Their Post-80’s Children

“Marketers entering China will need to evaluate their portfolios very carefully. A mix of brands, targeted to different demographic groups, or those that work well in India or other less-developed nations may struggle in China. The one child policy – as well as other core changes in Chinese society – has radically altered the population [...]


Chinese Consumer: Some Imported Cheese With Your Stinky Tofu?

Local favorites bridge the gap for lesser-known foreign products in China
“Have a taste, it’s just like stinky tofu!” the point of sale woman says to an unsuspecting fifty-something year old woman in the dairy aisle at Carrefour. The saleswoman was wearing a red and white pin-striped blouse with a bright red mini-skirt and a red [...]


Chinese Consumer: Making The Sale

Many of you have read the China Observer Blog’s Recent China News posted article from The McKinsey Quarterly entitled, “What’s new with the Chinese Consumer.”
Let’s highlight the key findings from the report:

Due to rising concerns about product quality standards, Chinese consumers are less willing to try new products.
Chinese consumers often base their purchase decisions on [...]