Aging Chinese Consumers and Their Post-80’s Children
“Marketers entering China will need to evaluate their portfolios very carefully. A mix of brands, targeted to different demographic groups, or those that work well in India or other less-developed nations may struggle in China. The one child policy – as well as other core changes in Chinese society – has radically altered the population [...]
Chinese Consumer: Some Imported Cheese With Your Stinky Tofu?
Local favorites bridge the gap for lesser-known foreign products in China
“Have a taste, it’s just like stinky tofu!†the point of sale woman says to an unsuspecting fifty-something year old woman in the dairy aisle at Carrefour. The saleswoman was wearing a red and white pin-striped blouse with a bright red mini-skirt and a red [...]
Chinese Consumer: Making The Sale
Many of you have read the China Observer Blog’s Recent China News posted article from The McKinsey Quarterly entitled, “What’s new with the Chinese Consumer.â€
Let’s highlight the key findings from the report:
Due to rising concerns about product quality standards, Chinese consumers are less willing to try new products.
Chinese consumers often base their purchase decisions on [...]
