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10 Keys to Successful Digital Marketing in China
Overcoming the 'Digital Marketer's Dilemma' in China – 10 best practices to engage Chinese consumers online. Find out more by clicking on the link below.
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Tag Archives: Nielsen
Chinese Women’s Role in Household Consumption Increasing
Female consumers in China have an incredible amount of influence over their family’s purchasing decisions – especially when compared to that of women in previous generations. Modern women in China’s urban centers possess relatively high levels of education, work white-collar … Continue reading
Aging Chinese Consumers and Their Post-80’s Children
“Marketers entering China will need to evaluate their portfolios very carefully. A mix of brands, targeted to different demographic groups, or those that work well in India or other less-developed nations may struggle in China. The one child policy – … Continue reading
Posted in Consumer Intelligence
Tagged Chinese Consumer, Consumer Trends, Elderly, Gen-Y, Nielsen
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Chinese Consumer: Some Imported Cheese With Your Stinky Tofu?
Local favorites bridge the gap for lesser-known foreign products in China “Have a taste, it’s just like stinky tofu!†the point of sale woman says to an unsuspecting fifty-something year old woman in the dairy aisle at Carrefour. The saleswoman … Continue reading
Chinese Consumer: Making The Sale
Many of you have read the China Observer Blog’s Recent China News posted article from The McKinsey Quarterly entitled, “What’s new with the Chinese Consumer.†Let’s highlight the key findings from the report: Due to rising concerns about product quality … Continue reading