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Tag Archives: mobile
Samsung: Product Placement in Custom Short Films Boosts Brand Recognition
Samsung Electronics, based in South Korea, has been the world’s largest technology company by revenue since overtaking Hewlett-Packard in 2009. Samsung opened its first manufacturing facility in China in 1992 after China and South Korea normalized diplomatic relations in August … Continue reading
Starbucks: Local Mobile Partnerships Generate New Customers
Starbucks is a roaster and retailer of specialty coffee operating over 17,000 stores in 50 countries around the world. Starbucks first entered the Greater China market in 1998 opening its first store in Taipei, followed by the official launch of … Continue reading
Posted in Case Studies, Consumer Intelligence
Tagged campaign, coffee, Guohe Ad, mobile, retail, Sina, starbucks, Weibo
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Xunbao: Searching for Treasure in Taipei – Mobile Photo Hunt Urban Gaming
The advertisements start chasing me from the second I step into my apartment elevator in the morning. Posters along each wall surround me coercing me to use their medicine to cure my cold or drink their soy milk to make … Continue reading
Posted in Technology Intelligence
Tagged mobile, Photo Hunt, Social Network, Taiwan, Urban Gaming
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Unicom Will Bring iPhone to China…Isn’t It Already There?
The big news last week was China Unicom’s announcement that it will officially launch the iPhone in China in Q4 2009. Is this really a big story? First, let’s take a look at the deal highlights (from iPhonAsia blog): … Continue reading
When Will Mobile Internet In China Be Widespread? (PART II)
An inside observer’s thoughts on China’s mobile development After I wrote Tuesday’s post that compared the state of China’s and Japan’s mobile markets, I wanted to find an inside observer who could provide readers of The China Observer with a … Continue reading