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Tag Archives: mobile
Starbucks: Local Mobile Partnerships Generate New Customers
Starbucks is a roaster and retailer of specialty coffee operating over 17,000 stores in 50 countries around the world. Starbucks first entered the Greater China market in 1998 opening its first store in Taipei, followed by the official launch of … Continue reading
Posted in Case Studies, Consumer Intelligence
Tagged campaign, coffee, Guohe Ad, mobile, retail, Sina, starbucks, Weibo
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Xunbao: Searching for Treasure in Taipei – Mobile Photo Hunt Urban Gaming
The advertisements start chasing me from the second I step into my apartment elevator in the morning. Posters along each wall surround me coercing me to use their medicine to cure my cold or drink the
Posted in Technology Intelligence
Tagged mobile, Photo Hunt, Social Network, Taiwan, Urban Gaming
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Unicom Will Bring iPhone to China…Isn’t It Already There?
The big news last week was China Unicom’s announcement that it will officially launch the iPhone in China in Q4 2009. Is
When Will Mobile Internet In China Be Widespread? (PART II)
An inside observer’s thoughts on China’s mobile development After I wrote Tuesday’s post that compared the state of China’s and Japan’s mobile markets, I wanted to find an inside observer who could provide readers of The C
When Will Mobile Internet In China Be Widespread? (Updated)
Last year I went off on a part business part pleasure trip to Japan. One of the highlights of my ten-day adventure was when I met up with Bill, an alumnus of my alma mater who has been working as … Continue reading
Posted in Companies to Observe, Cultural Observations
Tagged China Mobile, China Unicom, mobile, SMS
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No Matter Whether You Call It 山寨, Shanzhai or Bandit Phone, This Is A Chinese Consumer Trend Worth Keeping An Eye On
Chinese television programming is generally pretty terrible. Apart from a few exceptions, like Fendou, an addictive drama from last year and tuning into an occasional episode of Duihua, a great business program I rarely watch TV. When it comes to … Continue reading