Tag Archives: McKinsey

Long-term Consumer Outlook for China Luxury

As investments by companies like Louis Vuitton (LVMH), Gucci and Chanel in China’s luxury market increase, McKinsey continues their ongoing series of Chinese consumer surveys. Vinay Dixit, Senior Director of Asia Consumer Centers whom I previously interviewed on The China … Continue reading

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The Relative Youth of China’s Wealthy

I came across this chart in The Wall Street Journal last week. It summarizes the results of HSBC’s “Affluent Asia Tracker.” According to the survey, th

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Luxury Consumer Culture in China: Inside Observer Interview (Part II)

Vinay Dixit is the Senior Director of Asia Consumer Centers in McKinsey & Company and leads theInsights China by McKinsey service line. He joined McKinsey’s Shanghai office in February 2008 and has led several signi

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Posted in Consumer Intelligence, Inside Observer Intelligence, Inside Observer Interviews | Tagged , , , , | 2 Comments

Luxury Consumer Culture in China: Inside Observer Interview with McKinsey & Company’s Vinay Dixit

Vinay Dixit is the Senior Director of Asia Consumer Centers in McKinsey & Company and leads the Insights China by McKinsey service line. He joined McKinsey’s Shanghai office in

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Posted in Consumer Intelligence, Inside Observer Intelligence, Inside Observer Interviews | Tagged , , , , | 5 Comments

One Country, Many Markets – McKinsey’s Alternative Method of Analyzing Chinese Consumers

  Back when I first started studying Chinese and traveling to China, my friends and colleagues thought I was crazy. While they were impressed that I was able to gain fluency in a language so di

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(Part 2) McKinsey Annual Chinese Consumer Survey 08: Accelerating demand for premium products

This is part two in a four part series of post that breaks down the recently published 2008 McKinsey Annual Chinese Consumer Survey. Click here to read Part I, “Growing Importance of Regional Differences” Who is considered middle-clas

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(Part I) McKinsey Annual Chinese Consumer Survey 08: Growing Importance of Regional Differences

The first part of the McKinsey survey looks at the Chinese consumer from a geographic standpoint. Traditionally the Chinese marketplace has been divided by cities, which were then classified into different tiers according to their level of relative e

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McKinsey Annual Chinese Consumer Survey 08 – Preview

I recently came across the McKinsey Annual Chinese Consumer Survey 08 presentation on SlideShare. I will break down the forty-slide presentation into a series of four posts over the next few weeks. The four topics that will be covered are:

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Chinese Consumer: Some Imported Cheese With Your Stinky Tofu?

Local favorites bridge the gap for lesser-known foreign products in China “Have a taste, it’s just like stinky tofu!” the point of sale woman says to an unsuspecting fifty-something year old woman in the dairy aisle at Carre

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Chinese Consumer: Making The Sale

Many of you have read the China Observer Blog’s Recent China News posted article from The McKinsey Quarterly entitled, “What’s new with the Chinese Consumer.” Let’s highlight the key findings from the report: Due to risin

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