-
Download New Report
10 Keys to Successful Digital Marketing in China
Overcoming the 'Digital Marketer's Dilemma' in China – 10 best practices to engage Chinese consumers online. Find out more by clicking on the link below.
Read More → -






P&G Companies to Observe Food & Beverage Baidu Nielsen Netease Inside Observers Consumer Trends McKinsey Social Media Middle Class luxury e-commerce Alibaba mobile retail Cultural Observations China Consumer Taobao Chinese Consumer Tencent Lenovo Kai Xin Wang Xiaonei Sina Little Sheep Observer ABC SMS China Luxury Visual Observations Internet Culture QQ advertising Internet Language
Tag Archives: McKinsey
Long-term Consumer Outlook for China Luxury
As investments by companies like Louis Vuitton (LVMH), Gucci and Chanel in China’s luxury market increase, McKinsey continues their ongoing series of Chinese consumer surveys. Vinay Dixit, Senior Director of Asia Consumer Centers whom I previously interviewed on The China … Continue reading
Posted in Consumer Intelligence, Data & Facts
Tagged China Consumer, Chinese Consumer, Gucci, luxury, McKinsey, Vinay Dixit
4 Comments
The Relative Youth of China’s Wealthy
I came across this chart in The Wall Street Journal last week. It summarizes the results of HSBC’s “Affluent Asia Tracker.” According to the survey, the average age of the wealthiest 10% of investors in mainland China is 36, compared … Continue reading
Luxury Consumer Culture in China: Inside Observer Interview (Part II)
Vinay Dixit is the Senior Director of Asia Consumer Centers in McKinsey & Company and leads theInsights China by McKinsey service line. He joined McKinsey’s Shanghai office in February 2008 and has led several significant studies on Chinese consumers. His … Continue reading
Luxury Consumer Culture in China: Inside Observer Interview with McKinsey & Company’s Vinay Dixit
Vinay Dixit is the Senior Director of Asia Consumer Centers in McKinsey & Company and leads the Insights China by McKinsey service line. He joined McKinsey’s Shanghai office in February 2008 and has led several significant studies on Chinese consumers. … Continue reading
One Country, Many Markets – McKinsey’s Alternative Method of Analyzing Chinese Consumers
Back when I first started studying Chinese and traveling to China, my friends and colleagues thought I was crazy. While they were impressed that I was able to gain fluency in a language so different from English, but to … Continue reading





