-
About Author
Joel Backaler first traveled to Beijing in 2001. He has held positions in Taiwan, mainland China and Singapore. Read More... -
-
Recommended Posts
-
Gaming Netease Alibaba Social Network Lenovo China Luxury Cultural Observations QQ P&G luxury Baidu Gen-Y Yum! Gucci Taobao Social Media Little Sheep Companies to Observe Nielsen Virtual Currency China Consumer mobile Perfect World Alipay e-commerce advertising SMS Interview Inside Observers McKinsey Tencent Vinay Dixit Kai Xin Wang Sina Doctoroff Visual Observations Observer ABC Consumer Trends Internet Culture Food & Beverage Chinese Consumer China Mobile Beauty Xiaonei Internet Language
Tag Archives: Little Sheep
Shanzhai Little Sheep 7,000 Miles Away from China
Yum! Brands’ ravenous appetite for market share in China’s casual dining and fast food industries has led to tremendous success. Yum!’s localized Pizza Hut and KFC menus keep Chinese consumers salivating over their next fubai foodie fix. As much as … Continue reading
Posted in Case Studies, Companies to Observe
Tagged F&B, fubai, hot pot, KFC, Little Sheep, Pizza Hut, shanzhai, Xiao Feiyang, Yum!, Yum! Brands
Leave a comment
What are China’s consumers eating? Yum! Brands – One Company, Three Pillars of Success (Part II)
This is the second article in a series of posts on Yum! Brands’ success in China. For part one please click on “What are China’s consumers eating? Yum! Brands – One Company, Three Pillars of Success (Part I).”
Posted in Consumer Intelligence
Tagged China Consumer, Chinese Consumer, Food & Beverage, Little Sheep, Yum!
Leave a comment
Restauranteering in China: Little Sheep Hot Pot
An old friend was in town from the US a few weeks ago and we planned to meet for dinner. I asked him if there was anything he had been craving since his last visit. He told me that we … Continue reading
Posted in Companies to Observe
Tagged 3i, Companies to Observe, Food & Beverage, Little Sheep, Prax Capital
4 Comments












