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10 Keys to Successful Digital Marketing in China
Overcoming the 'Digital Marketer's Dilemma' in China – 10 best practices to engage Chinese consumers online. Find out more by clicking on the link below.
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Tag Archives: Little Sheep
Shanzhai Little Sheep 7,000 Miles Away from China
Yum! Brands’ ravenous appetite for market share in China’s casual dining and fast food industries has led to tremendous success. Yum!’s localized Pizza Hut and KFC menus keep Chinese consumers salivating over their next fubai foodie fix. As much as … Continue reading
Posted in Key Observations
Tagged F&B, fubai, hot pot, KFC, Little Sheep, Pizza Hut, shanzhai, Xiao Feiyang, Yum!, Yum! Brands
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What are China’s consumers eating? Yum! Brands – One Company, Three Pillars of Success (Part II)
This is the second article in a series of posts on Yum! Brands’ success in China. For part one please click on “What are China’s consumers eating? Yum! Brands – One Company, Three Pillars of Success (Part I).” Pillar III: … Continue reading
Posted in Consumer Intelligence
Tagged China Consumer, Chinese Consumer, Food & Beverage, Little Sheep, Yum!
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Restauranteering in China: Little Sheep Hot Pot
An old friend was in town from the US a few weeks ago and we planned to meet for dinner. I asked him if there was anything he had been craving since his last visit. He told me that we … Continue reading
Posted in Companies to Observe
Tagged 3i, Companies to Observe, Food & Beverage, Little Sheep, Prax Capital
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