It takes more than just “showing up†to reach Chinese consumers
I came across this post on the China Web2.0 Review blog about Lenovo’s recent online social media marketing campaign for its Ideapad S10 notebook computer. According to the post, the campaign made use of BBS, QQ emoticons, video and widgets/apps on Xiaonei.com. A video advertisement for the S10 posted on Youku was viewed over 1.7 [...]
In China It’s Xiaonei, Not Facebook
It’s eleven p.m. in China and 23 year-old Beijing University master’s student Peilin has just sat down in front of her brand new Lenovo IdeaPad. She clicks open QQ and MSN to instant message her friends. While she chats she uses Baidu to search for BBS message boards containing advice on peripherals for her new [...]
