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Jack Ma

10 Chinese Companies Going Global in 2015

January 20, 2015 - 3:15 am in Insights

2015 is here, and more Chinese executives and entrepreneurs than ever before are planning to take their businesses global. I spent the majority of 2014 on the road speaking with many of these executives in China, Europe and the United States for my new book.…

Hamburg-Summit-Li

Can Chinese Firms Build Globally Competitive Brands?

October 31, 2014 - 8:37 pm in Insights

This is the first in a three-part series of posts that summarize key takeaways from my recent trip to Europe where I spoke about topics from my new book, China…

Top Brands

Top 50 Most Valuable Brands in China 2013

December 5, 2012 - 8:08 pm in Archive, Data & Facts

WPP's BrandZ just released its annual report on the top 50 most valuable brands in China. A key takeaway from the report is the increase in Chinese companies…

WSJ Ranks China’s Top Companies in 2010

November 11, 2010 - 8:50 pm in Archive, Consumer Intelligence

For those of you who have not yet stumbled upon the Wall Street Journal's Asia 200 Interactive map, please check it out here. The interactive map allows you to compare the top ranked Asian companies with one another across a series of categories ranging from…

The New ‘FronTier’ – How These Domestic Companies Have Achieved Success Beyond China’s First Tier

September 6, 2010 - 6:58 pm in Archive, Companies to Observe

“What is the best way to approach China’s many markets?” “How do I effectively identify and build relationships with local distributors to gain access to markets outside of China’s central hubs?” These questions resonate from the offices of the…

It takes more than just “showing up” to reach Chinese consumers

December 1, 2008 - 4:24 pm in Archive, Cultural Observations

I came across this post on the China Web2.0 Review blog about Lenovo’s recent online social media marketing campaign for its Ideapad S10 notebook computer. According to the post, the campaign made use of BBS, QQ emoticons, video and widgets/apps on…

In China It’s Xiaonei, Not Facebook

October 19, 2008 - 4:17 pm in Archive, Companies to Observe

It’s eleven p.m. in China and 23 year-old Beijing University master’s student Peilin has just sat down in front of her brand new Lenovo IdeaPad. She clicks open QQ and MSN to instant message her friends. While she chats she uses Baidu to search…