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10 Keys to Successful Digital Marketing in China
Overcoming the 'Digital Marketer's Dilemma' in China – 10 best practices to engage Chinese consumers online. Find out more by clicking on the link below.
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Tag Archives: Lenovo
WSJ Ranks China’s Top Companies in 2010
For those of you who have not yet stumbled upon the Wall Street Journal’s Asia 200 Interactive map, please check it out here. The interactive map allows you to compare the top ranked Asian companies with one another across a … Continue reading
The New ‘FronTier’ – How These Domestic Companies Have Achieved Success Beyond China’s First Tier
“What is the best way to approach China’s many markets?” “How do I effectively identify and build relationships with local distributors to gain access to markets outside of China’s central hubs?” These questions resonate from the offices of the vast … Continue reading
Posted in Companies to Observe
Tagged China Consumer, Chinese Consumer, cluster, Haier, Lenovo, Li Ning, Snow Beer
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It takes more than just “showing up†to reach Chinese consumers
I came across this post on the China Web2.0 Review blog about Lenovo’s recent online social media marketing campaign for its Ideapad S10 notebook computer. According to the post, the campaign made use of BBS, QQ emoticons, video and widgets/apps … Continue reading
In China It’s Xiaonei, Not Facebook
It’s eleven p.m. in China and 23 year-old Beijing University master’s student Peilin has just sat down in front of her brand new Lenovo IdeaPad. She clicks open QQ and MSN to instant message her friends. While she chats she … Continue reading
Posted in Companies to Observe
Tagged Baidu, Companies to Observe, Lenovo, MSN, Personal Branding, QQ, Sina, Xiaonei
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