-
Download New Report
10 Keys to Successful Digital Marketing in China
Overcoming the 'Digital Marketer's Dilemma' in China – 10 best practices to engage Chinese consumers online. Find out more by clicking on the link below.
Read More → -
Taobao Little Sheep P&G Nielsen QQ luxury Middle Class China Luxury Kai Xin Wang Food & Beverage Baidu Lenovo Observer ABC Visual Observations China Consumer Cultural Observations Internet Culture Companies to Observe Alibaba Internet Language Netease Chinese Consumer retail SMS mobile Tencent McKinsey Sina Xiaonei advertising Consumer Trends Inside Observers Social Media e-commerce
Tag Archives: Interview
Interviewed By British Chamber of Commerce on Luxury Consumerism in China
The British Chamber of Commerce recently interviewed me on the topic of luxury consumerism in China for the Spring-Summer issue of their business publication, the ChamberEye. I follow an interview on China’s middle class consumers with Tom Doctoroff, CEO of … Continue reading
Posted in Inside Observer Interviews
Tagged Chinese Consumer, Doctoroff, Interview, luxury
Leave a comment
Luxury Consumer Culture in China: Inside Observer Interview (Part II)
Vinay Dixit is the Senior Director of Asia Consumer Centers in McKinsey & Company and leads theInsights China by McKinsey service line. He joined McKinsey’s Shanghai office in February 2008 and has led several significant studies on Chinese consumers. His … Continue reading
Luxury Consumer Culture in China: Inside Observer Interview with McKinsey & Company’s Vinay Dixit
Vinay Dixit is the Senior Director of Asia Consumer Centers in McKinsey & Company and leads the Insights China by McKinsey service line. He joined McKinsey’s Shanghai office in February 2008 and has led several significant studies on Chinese consumers. … Continue reading