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10 Keys to Successful Digital Marketing in China
Overcoming the 'Digital Marketer's Dilemma' in China – 10 best practices to engage Chinese consumers online. Find out more by clicking on the link below.
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Tag Archives: Internet Culture
秒杀 Miaosha, the Chinese e-tail phenomenon
What is miaosha? Miaosha is a Chinese online consumer phenomenon quickly becoming widespread. Translated literally as “second kill,” the term originated from online multiplayer videogames like Blizzard’s World of Warcraft. In its original context, the term refers to a situation in which … Continue reading
Beyond Google: How can foreign companies operate successfully in China’s Internet space?
When Google announced that they may exit the China market, it sent shock waves across both traditional media and new media. I’d like to highlight a few of the thoughtful posts that helped shape my perspective on this issue: Clearing … Continue reading
Posted in Technology Intelligence
Tagged Alibaba, Google, Internet Culture, renrenwang, Sina, Taobao, Twitter
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World’s Largest Internet Population in Asia-Pacific – China Leads the Way
The Asia-Pacific Internet population, particularly in China, continues to grow at a rapid pace. comScore recently held a webinar on Internet population growth in the region. Here are a few key highlights: · China has the world’s largest Internet population … Continue reading
Comparison of China vs. US Internet Users
The New York Times tech blog recently posted an article entitled, “China Lets a Hundred Social Networks Bloom (sort of)“ The post itself does a decent job introducing the current state of China’s Internet/Social Media space. I found that the … Continue reading
Tuangou: Chinese Consumers Group Together For Bargains
The China Observer’s post about human flesh search earlier this month examined how Chinese netizens utilize enabling communication technologies for organizational purposes. We found that these manhunts begin online, but often conclude in a real world interaction with the target … Continue reading
Posted in Cultural Observations
Tagged Chinese Consumer, group purchase, Internet Culture, Tuangou
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