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10 Keys to Successful Digital Marketing in China
Overcoming the 'Digital Marketer's Dilemma' in China – 10 best practices to engage Chinese consumers online. Find out more by clicking on the link below.
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Tag Archives: Glocalization
Domestic Innovation to Meet the Needs of China’s Rural Consumers
Is China capable of producing global brands? Will Chinese companies ever be able to foster domestic innovation without technology transfer from western MNCs? These two questions are at the forefront of mainstream analysis on China’s next stage of economic development. … Continue reading
Posted in Consumer Intelligence
Tagged Chinese Consumer, Glocalization, Haier, rural china
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Creating New Consumer Markets in Emerging Markets – Part I
“We’ve been in China since 1988. We’re only in about 14 categories. We lead all of them but one. But the spending per capita in China is only $3 a year on Procter & Gamble products. That compares to the … Continue reading
Posted in Consumer Intelligence
Tagged Campbell's, Chinese Consumer, Glocalization, P&G, Reverse Innovation
1 Comment