What are China’s consumers eating? Yum! Brands - One Company, Three Pillars of Success (Part II)
This is the second article in a series of posts on Yum! Brands’ success in China. For part one please click on “What are China’s consumers eating? Yum! Brands - One Company, Three Pillars of Success (Part I).”
Pillar III: East Dawning & Little Sheep Hot Pot - Trusted Local Chinese Dining
In 2005 [...]
What are China’s consumers eating? Yum! Brands - One Company, Three Pillars of Success (Part I)
Creating a company is hard, but creating a market is harder. The China Observer recently looked at how companies such as Proctor & Gamble and Campbell’s Soup were doing just that in China. KFC, now part of Yum! Brands, had to do the same thing in China, creating a market for Western fast food that [...]
The Language and Branding of QQ in China
Last week Josh left the following comment on my post, “An Introduction to Virtual Currency in Chinaâ€:
“Speaking of QQ, I’m pretty interested in the company behind that brand. I’ve seen the QQ logo everywhere from candy to cars. Are they really that diversified or is it just various companies using that particular popular brand association?â€
This [...]
Cultural preferences for entertainment make China’s beer market #1
SMASH! Beer seeps through the fabric and in an instant my pants and socks are soaked. I look to my right and a red-faced balding Chinese man with a double chin begins to apologize as though he had just committed a crime. No one dares get up as the floor is covered in broken glass. [...]
Chemical Noodles: This Chinese State-Owned Enterprise’s Recipe For Success
In China it is commonly thought that northerners tend to eat more noodles while their southern counterparts prefer to eat more rice. I happen to be a 东北人 (from the northeast of the U.S) so one of my favorite dishes in China is beef noodle soup. Picture a steaming bowl of dark red spicy soup [...]
Restauranteering in China: Little Sheep Hot Pot
An old friend was in town from the US a few weeks ago and we planned to meet for dinner. I asked him if there was anything he had been craving since his last visit. He told me that we needed to go for a hot pot dinner.
What is hot pot? Hot pot (ç«é”…) is [...]
