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About Author
Joel Backaler first traveled to Beijing in 2001. He has held positions in Taiwan, mainland China and Singapore. Read More... -
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Tag Archives: Food & Beverage
What are China’s consumers eating? Yum! Brands – One Company, Three Pillars of Success (Part II)
This is the second article in a series of posts on Yum! Brands’ success in China. For part one please click on “What are China’s consumers eating? Yum! Brands – One Company, Three Pillars of Success (Part I).” Pillar III: … Continue reading
Posted in Consumer Intelligence
Tagged China Consumer, Chinese Consumer, Food & Beverage, Little Sheep, Yum!
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What are China’s consumers eating? Yum! Brands – One Company, Three Pillars of Success (Part I)
Creating a company is hard, but creating a market is harder. The China Observer recently looked at how companies such as Proctor & Gamble and
The Language and Branding of QQ in China
Last week Josh left the following comment on my post, “An Introduction to Virtual Currency in Chinaâ€: “Speaking of QQ, I’m pretty interested in the company behind that brand. I’ve seen the QQ logo everywhere from ca
Posted in Companies to Observe, Cultural Observations, Featured, Observer ABC
Tagged Automotive, Chery, Food & Beverage, QQ, Tencent, Want Want
22 Comments
Cultural preferences for entertainment make China’s beer market #1
SMASH! Beer seeps through the fabric and in an instant my pants and socks are soaked. I look to my right and a red-faced balding Chinese man with a double chin begins to apologize as though he had just committed … Continue reading
Chemical Noodles: This Chinese State-Owned Enterprise’s Recipe For Success
In China it is commonly thought that northerners tend to eat more noodles while their southern counterparts prefer to eat more rice. I happen to be a 东北人 (from the northeast of the U.S) so one of my favorite dishes … Continue reading
Posted in wsj
Tagged BlueStar, ChemChina, Chemicals, Companies to Observe, Food & Beverage, Malan Noodle
4 Comments
Restauranteering in China: Little Sheep Hot Pot
An old friend was in town from the US a few weeks ago and we planned to meet for dinner. I asked him if there was anything he had been craving since his last visit. He told me that we … Continue reading
Posted in Companies to Observe
Tagged 3i, Companies to Observe, Food & Beverage, Little Sheep, Prax Capital
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