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10 Keys to Successful Digital Marketing in China
Overcoming the 'Digital Marketer's Dilemma' in China – 10 best practices to engage Chinese consumers online. Find out more by clicking on the link below.
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Tag Archives: Food & Beverage
What are China’s consumers eating? Yum! Brands – One Company, Three Pillars of Success (Part II)
This is the second article in a series of posts on Yum! Brands’ success in China. For part one please click on “What are China’s consumers eating? Yum! Brands – One Company, Three Pillars of Success (Part I).” Pillar III: … Continue reading
Posted in Consumer Intelligence
Tagged China Consumer, Chinese Consumer, Food & Beverage, Little Sheep, Yum!
1 Comment
What are China’s consumers eating? Yum! Brands – One Company, Three Pillars of Success (Part I)
Creating a company is hard, but creating a market is harder. The China Observer recently looked at how companies such as Proctor & Gamble and Campbell’s Soup were doing just that in China. KFC, now part of Yum! Brands, had … Continue reading
The Language and Branding of QQ in China
Last week Josh left the following comment on my post, “An Introduction to Virtual Currency in Chinaâ€: “Speaking of QQ, I’m pretty interested in the company behind that brand. I’ve seen the QQ logo everywhere from candy to cars. Are … Continue reading
Posted in Companies to Observe, Cultural Observations, Featured, Observer ABC
Tagged Automotive, Chery, Food & Beverage, QQ, Tencent, Want Want
22 Comments
Cultural preferences for entertainment make China’s beer market #1
SMASH! Beer seeps through the fabric and in an instant my pants and socks are soaked. I look to my right and a red-faced balding Chinese man with a double chin begins to apologize as though he had just committed … Continue reading
Chemical Noodles: This Chinese State-Owned Enterprise’s Recipe For Success
In China it is commonly thought that northerners tend to eat more noodles while their southern counterparts prefer to eat more rice. I happen to be a 东北人 (from the northeast of the U.S) so one of my favorite dishes … Continue reading
Posted in wsj
Tagged BlueStar, ChemChina, Chemicals, Companies to Observe, Food & Beverage, Malan Noodle
4 Comments