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Overcoming the 'Digital Marketer's Dilemma' in China – 10 best practices to engage Chinese consumers online. Find out more by clicking on the link below.
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Tag Archives: Doctoroff
Interviewed By British Chamber of Commerce on Luxury Consumerism in China
The British Chamber of Commerce recently interviewed me on the topic of luxury consumerism in China for the Spring-Summer issue of their business publication, the ChamberEye. I follow an interview on China’s middle class consumers with Tom Doctoroff, CEO of … Continue reading
Posted in Inside Observer Interviews
Tagged Chinese Consumer, Doctoroff, Interview, luxury
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Tom Doctoroff & China’s New Middle Class
I spent this past weekend writing an in-depth post about Yum! Brands influence and operating model in China. I was just about to publish it, when I came across this fantastic interview from Tom Doctoroff. The interview originally appeared in … Continue reading
Reaching the Chinese Consumer – Don’t Forget About TV
“Television – with its sound, color, movement, ability to “break through” clutter and forge a brand’s identity – is an indispensible tool in new, untamed markets. Despite the growth of mobile phone and Internet usage in the PRC, China is … Continue reading
Posted in Consumer Intelligence
Tagged advertising, Chinese Consumer, commercials, Doctoroff, L'Oreal, P&G, Unilever
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