Tag Archives: Doctoroff

Interviewed By British Chamber of Commerce on Luxury Consumerism in China

Posted on July 25, 2010 by Joel

The British Chamber of Commerce recently interviewed me on the topic of luxury consumerism in China for the Spring-Summer issue of their business publication, the ChamberEye. I follow an interview on China’s middle class consumers with Tom Doctoroff, CEO of … Continue reading →

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Tom Doctoroff & China’s New Middle Class

Posted on May 31, 2010 by Joel

I spent this past weekend writing an in-depth post about Yum! Brands influence and operating model in China. I was just about to publish it, when I came across this fantast

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Posted in Consumer Intelligence, Inside Observer Intelligence, Inside Observer Interviews | Tagged , , , | 1 Comment

Reaching the Chinese Consumer – Don’t Forget About TV

Posted on February 21, 2010 by Joel

“Television – with its sound, color, movement, ability to “break through” clutter and forge a brand’s identity – is an indispensible tool in new, untamed markets. Despite the g

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Posted in Consumer Intelligence | Tagged , , , , , , | 2 Comments