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Chinese Women’s Role in Household Consumption Increasing

January 4, 2012 - 11:07 am in Archive, Data & Facts

Female consumers in China have an incredible amount of influence over their family’s purchasing decisions – especially when compared to that of women in previous generations. Modern women in China’s urban centers possess relatively high levels of education,…

Online Advertising in China – Where to Place Your Bets

December 6, 2011 - 9:47 am in Archive, Consumer Intelligence, Data & Facts

According to iResearch in 2011 Q3 China's online advertising market reached RMB 13.7 billion - an increase of 23% year-over-year. Search engine advertising…