Spread the message, China Mobile’s cashing in
3…2…1 RINGGGGGGGGG! When the clock strikes midnight on the eve of Chinese New Year fireworks are not the only cacophonous sound in the air. Millions of people’s mobile phones start ringing simultaneously as their friends and family send them bulk text messages (aka SMS messages) filled with New Year’s wishes.
That is how the bulk text [...]
Marketing For A Different Standard Of Beauty (Part II)
China’s cosmetic industry is currently maintaining annual sales revenue in excess of RMB 50 billion. This ranks China second place in Asia, and eighth place overall. Since 2001, the cosmetic industry has been in synch with China’s GDP figures growing at a rate of roughly 10 percent each year.
What types of cosmetics are people buying? [...]
Marketing For A Different Standard Of Beauty (Part I)
About two years ago, when I first arrived in Taiwan, I had the following conversation with a female Taiwanese colleague:
Me: “What did you do yesterday after work?â€
Colleague: “I played basketball with my sister and lost so I had to buy her a douhua.†(Douhua is a light sweet soupy tofu snack that can be found [...]
Cultural Observations
Cultural Observations posts provide you with a basic understanding of important cultural factors that influence business in China. Outside Observers should be knowledgeable about these factors; however, you should not over exaggerate the impact of culture on business.
When you think about it, conducting business is really about connecting with individuals. Viewed in this light, doing [...]
