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About Author
Joel Backaler first traveled to Beijing in 2001. He has held positions in Taiwan, mainland China and Singapore. Read More... -
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Tag Archives: Cultural Observations
Cultural preferences for entertainment make China’s beer market #1
SMASH! Beer seeps through the fabric and in an instant my pants and socks are soaked. I look to my right and a red-faced balding Chinese man with a double chin begins to apologize as though he had just committed … Continue reading
Fleshing Out The Truth: Chinese netizens unite to deliver their own form of justice
“Yesterday after work I went online and took part in renrou sousuo. The girl’s boyfriend cheated on her while she was away on vacation in Hong Kong, so she posted all of his personal information on her blog. He deserves … Continue reading
Posted in Cultural Observations, Featured
Tagged Cultural Observations, Internet Culture, Social Media
8 Comments
It takes more than just “showing up†to reach Chinese consumers
I came across this post on the China Web2.0 Review blog about Lenovo’s recent online social media marketing campaign for its Ideapad S10 notebook computer. According to the post, the campaign made use of BBS, QQ emoticons, video and widgets/ap
Paper Or Plastic? How Gen Y Consumers Differ From Their Parents
Beijing winters can be brutal. There is not much in terms of snow, but between the lashing cold winds filled with dust and pollution and the painfully dry air that leads to constant coughing, the last place you want to … Continue reading
Posted in Cultural Observations, Featured
Tagged Chinese Consumer, Cultural Observations, Taobao
5 Comments
88: It’s So Hard To Say Goodbye
An SMS and online spin on a contemporary form of farewell Before your first visit to China you ask your Chinese-speaking friend for a quick lesson in Mandarin Chinese. She tells you
Posted in Cultural Observations, Observer ABC
Tagged Cultural Observations, Internet Language, Observer ABC, SMS
2 Comments
Quick Observation: Fubai – It’s Not Just For Corrupt Government Officials Anymore
“咱们今晚去è…败,好ä¸å¥½ï¼Ÿ” My co-worker asks me if I want to go fubai (è…败)with him tonight. I am utterly confused, because as a Chinese student I learned that the word fubai
Posted in Cultural Observations, Featured, Observer ABC, wsj
Tagged Cultural Observations, Internet Language, Observer ABC
5 Comments
Online Gaming in China – An Escape From Reality
Looking through my last post on a Chinese perspective of Kaixin, Erica’s comment about Xiaonei being too much like real life really jumped out at me. Through my own observations I have found that there is a fairly large number … Continue reading
Observer ABC: Making Sense of the Message
Many of you may have been curious about the meaning of the SMS message in my previous post covering the bulk SMS phenomenon in China. The content is not the most relevant to the Chinese marketplace, but it is still … Continue reading
Posted in Cultural Observations, Observer ABC
Tagged Cultural Observations, Observer ABC, SMS
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SMS & IM: Communication Tools For “Indirect Directness”
How much money do you make? How much did you pay for your apartment? These are just a few of the typical questions that you may be asked the first time you meet a new Chinese friend or coworker. Why … Continue reading
Open Your Eyes…WIDER
China’s upper/middle class are consuming more than just luxury goods The delicious smell of Beijing roast duck mixed with the spicy scent of mapo tofu fills my nose. After our waitress finishes cleaning away the previous customers’ exce












