Tag Archives: Cultural Observations

Cultural preferences for entertainment make China’s beer market #1

SMASH! Beer seeps through the fabric and in an instant my pants and socks are soaked. I look to my right and a red-faced balding Chinese man with a double chin begins to apologize as though he had just committed … Continue reading

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Posted in Companies to Observe, Cultural Observations | Tagged , , , | 6 Comments

Fleshing Out The Truth: Chinese netizens unite to deliver their own form of justice

“Yesterday after work I went online and took part in renrou sousuo. The girl’s boyfriend cheated on her while she was away on vacation in Hong Kong, so she posted all of his personal information on her blog. He deserves … Continue reading

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Posted in Cultural Observations, Featured | Tagged , , | 8 Comments

It takes more than just “showing up” to reach Chinese consumers

I came across this post on the China Web2.0 Review blog about Lenovo’s recent online social media marketing campaign for its Ideapad S10 notebook computer. According to the post, the campaign made use of BBS, QQ emoticons, video and widgets/ap

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Paper Or Plastic? How Gen Y Consumers Differ From Their Parents

Beijing winters can be brutal. There is not much in terms of snow, but between the lashing cold winds filled with dust and pollution and the painfully dry air that leads to constant coughing, the last place you want to … Continue reading

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88: It’s So Hard To Say Goodbye

An SMS and online spin on a contemporary form of farewell Before your first visit to China you ask your Chinese-speaking friend for a quick lesson in Mandarin Chinese. She tells you

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Posted in Cultural Observations, Observer ABC | Tagged , , , | 2 Comments

Quick Observation: Fubai – It’s Not Just For Corrupt Government Officials Anymore

“咱们今晚去腐败,好不好?” My co-worker asks me if I want to go fubai (腐败)with him tonight. I am utterly confused, because as a Chinese student I learned that the word fubai

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Posted in Cultural Observations, Featured, Observer ABC, wsj | Tagged , , | 5 Comments

Online Gaming in China – An Escape From Reality

Looking through my last post on a Chinese perspective of Kaixin, Erica’s comment about Xiaonei being too much like real life really jumped out at me. Through my own observations I have found that there is a fairly large number … Continue reading

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Posted in Companies to Observe, Cultural Observations | Tagged , , , , , , | 1 Comment

Observer ABC: Making Sense of the Message

Many of you may have been curious about the meaning of the SMS message in my previous post covering the bulk SMS phenomenon in China. The content is not the most relevant to the Chinese marketplace, but it is still … Continue reading

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SMS & IM: Communication Tools For “Indirect Directness”

How much money do you make? How much did you pay for your apartment? These are just a few of the typical questions that you may be asked the first time you meet a new Chinese friend or coworker. Why … Continue reading

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Open Your Eyes…WIDER

China’s upper/middle class are consuming more than just luxury goods The delicious smell of Beijing roast duck mixed with the spicy scent of mapo tofu fills my nose. After our waitress finishes cleaning away the previous customers’ exce

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Posted in Cultural Observations | Tagged , | 2 Comments