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10 Keys to Successful Digital Marketing in China
Overcoming the 'Digital Marketer's Dilemma' in China – 10 best practices to engage Chinese consumers online. Find out more by clicking on the link below.
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Tag Archives: Consumer Trends
IKEA China: Build a Loyal Following Through Customer Engagement Online
IKEA Group, from Sweden, is the world’s largest furniture retailer, owning over 280 stores in 26 countries as of last summer. Like many foreign companies, IKEA chose Shanghai to start its business in China, opening its flagship store there in … Continue reading
Posted in Case Studies
Tagged case study, China Consumer, Consumer Trends, furniture, IKEA, retail
3 Comments
VANCL & E-Commerce in China: Latest on ReadWriteWeb
There are currently 420 million Internet users in China, with roughly half of this total comprised of the teenager to young-adult segment. While Chinese are often thought of as big savers, China’s young consumers are more willing than ever to … Continue reading
Posted in Technology Intelligence
Tagged Chinese Consumer, Consumer Trends, e-commerce, Han Han, RWW, VANCL
2 Comments
What are China’s luxury consumers buying? (Updated)
China’s consumer confidence has reached record levels this past quarter. According to a joint study conducted by China’s National Bureau of Statistics (NBS) and Nielsen, China’s consumer confidence in Q1 2010 has reached levels not seen since 2007 . I … Continue reading
Posted in Consumer Intelligence
Tagged Chinese Consumer, Consumer Trends, e-commerce, luxury
6 Comments
Aging Chinese Consumers and Their Post-80’s Children
“Marketers entering China will need to evaluate their portfolios very carefully. A mix of brands, targeted to different demographic groups, or those that work well in India or other less-developed nations may struggle in China. The one child policy – … Continue reading
Posted in Consumer Intelligence
Tagged Chinese Consumer, Consumer Trends, Elderly, Gen-Y, Nielsen
2 Comments
The Top 10 Consumer Trends Defining China’s Emerging Domestic Market
Richard Ho of Bain & Company wrote about the following consumer trends in AdAgeChina: 1. More middle-class shoppers in smaller cities As incomes rise, consumers in lower-tier cities will continue to join the party and make classic middle-class purchases, beginning … Continue reading