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About Author
Joel Backaler first traveled to Beijing in 2001. He has held positions in Taiwan, mainland China and Singapore. Read More... -
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Tag Archives: Consumer Trends
VANCL & E-Commerce in China: Latest on ReadWriteWeb
There are currently 420 million Internet users in China, with roughly half of this total comprised of the teenager to young-adult segment. While Chinese are often thought of as big savers, China’s young consumers are more willing than ever to … Continue reading
Posted in Technology Intelligence
Tagged Chinese Consumer, Consumer Trends, e-commerce, Han Han, RWW, VANCL
2 Comments
What are China’s luxury consumers buying? (Updated)
China’s consumer confidence has reached record levels this past quarter. According to a joint study conducted by China’s National Bureau of Statistics (NBS) and Nielsen
Posted in Consumer Intelligence
Tagged Chinese Consumer, Consumer Trends, e-commerce, luxury
6 Comments
Aging Chinese Consumers and Their Post-80’s Children
“Marketers entering China will need to evaluate their portfolios very carefully. A mix of brands, targeted to different demographic groups, or those that work well in Ind
Posted in Consumer Intelligence
Tagged Chinese Consumer, Consumer Trends, Elderly, Gen-Y, Nielsen
2 Comments
The Top 10 Consumer Trends Defining China’s Emerging Domestic Market
Richard Ho of Bain & Company wrote about the following consumer trends in AdAgeChina: 1. More middle-class shoppers in smaller cities As incomes rise, consumers in lower-tier cities will continue to join












