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10 Keys to Successful Digital Marketing in China
Overcoming the 'Digital Marketer's Dilemma' in China – 10 best practices to engage Chinese consumers online. Find out more by clicking on the link below.
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Tag Archives: Chinese Consumer
Domestic Innovation to Meet the Needs of China’s Rural Consumers
Is China capable of producing global brands? Will Chinese companies ever be able to foster domestic innovation without technology transfer from western MNCs? These two questions are at the forefront of mainstream analysis on China’s next stage of economic development. … Continue reading
Posted in Consumer Intelligence
Tagged Chinese Consumer, Glocalization, Haier, rural china
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What are China’s consumers eating? Yum! Brands – One Company, Three Pillars of Success (Part II)
This is the second article in a series of posts on Yum! Brands’ success in China. For part one please click on “What are China’s consumers eating? Yum! Brands – One Company, Three Pillars of Success (Part I).” Pillar III: … Continue reading
Posted in Consumer Intelligence
Tagged China Consumer, Chinese Consumer, Food & Beverage, Little Sheep, Yum!
1 Comment
What are China’s consumers eating? Yum! Brands – One Company, Three Pillars of Success (Part I)
Creating a company is hard, but creating a market is harder. The China Observer recently looked at how companies such as Proctor & Gamble and Campbell’s Soup were doing just that in China. KFC, now part of Yum! Brands, had … Continue reading
Tom Doctoroff & China’s New Middle Class
I spent this past weekend writing an in-depth post about Yum! Brands influence and operating model in China. I was just about to publish it, when I came across this fantastic interview from Tom Doctoroff. The interview originally appeared in … Continue reading
What are China’s luxury consumers buying? (Updated)
China’s consumer confidence has reached record levels this past quarter. According to a joint study conducted by China’s National Bureau of Statistics (NBS) and Nielsen, China’s consumer confidence in Q1 2010 has reached levels not seen since 2007 . I … Continue reading
Posted in Consumer Intelligence
Tagged Chinese Consumer, Consumer Trends, e-commerce, luxury
6 Comments