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Tag Archives: Chinese Consumer
The new, young Chinese consumer – Canvas8
“An increased standard of living has radically altered consumption habits of the mainstream Chinese urban consumer. Consumers who once focused on purchasing low-priced goods to meet basic needs have transformed their spending patterns. China is now home to the world’s … Continue reading
The Top 10 Consumer Trends Defining China’s Emerging Domestic Market
Richard Ho of Bain & Company wrote about the following consumer trends in AdAgeChina: 1. More middle-class shoppers in smaller cities As incomes rise, consumers in lower-tier cities will continue to join
Luxury Consumer Culture in China: Inside Observer Interview (Part II)
Vinay Dixit is the Senior Director of Asia Consumer Centers in McKinsey & Company and leads theInsights China by McKinsey service line. He joined McKinsey’s Shanghai office in February 2008 and has led several signi
Luxury Consumer Culture in China: Inside Observer Interview with McKinsey & Company’s Vinay Dixit
Vinay Dixit is the Senior Director of Asia Consumer Centers in McKinsey & Company and leads the Insights China by McKinsey service line. He joined McKinsey’s Shanghai office in
Creating New Consumer Markets in Emerging Markets – Part I
“We’ve been in China since 1988. We’re only in about 14 categories. We lead all of them but one. But the spending per capita in China is only $3 a year on Procter & Gamble products. That compares to the … Continue reading
Posted in Consumer Intelligence
Tagged Campbell's, Chinese Consumer, Glocalization, P&G, Reverse Innovation
1 Comment
Reaching the Chinese Consumer – Don’t Forget About TV
“Television – with its sound, color, movement, ability to “break through” clutter and forge a brand’s identity – is an indispensible tool in new, untamed markets. Despite the g
Posted in Consumer Intelligence
Tagged advertising, Chinese Consumer, commercials, Doctoroff, L'Oreal, P&G, Unilever
2 Comments
Female Consumer Culture in China | Iron Girls to Luxury Shoppers
I just read an old blog post on The China Beat Blog by Hongmei Li, entitled “From Iron Girls to Oriental Beauties.” Li does an excellent job of documenting the evolution of the perception of wome
Reverse Innovation: Made in China – For China
A few years back I remember hearing about Sara Bongiorni’s book entitled “A Year Without “Made in China”: One Family’s True Life Adventure in the Global Economy.” As the title implies, Bo
Posted in Consumer Intelligence
Tagged Chinese Consumer, General Electric, Reverse Innovation
2 Comments
Thank You China Law Blog
Special thank you to the China Law Blog for this recent post: “China Retail/I Heart Qingdao” I am fascinated with China as a consumer market. It has 1.3 billion people and if one reaches just one percent of the market….. Joel Backaler over … Continue reading
One Country, Many Markets – McKinsey’s Alternative Method of Analyzing Chinese Consumers
Back when I first started studying Chinese and traveling to China, my friends and colleagues thought I was crazy. While they were impressed that I was able to gain fluency in a language so di