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10 Keys to Successful Digital Marketing in China
Overcoming the 'Digital Marketer's Dilemma' in China – 10 best practices to engage Chinese consumers online. Find out more by clicking on the link below.
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Tag Archives: Chinese Consumer
Chinese Online Behavior – Emerging Markets Comparison
Do Chinese netizens spend the majority of their time online chatting on QQ? A recent report by the Boston Consulting Group suggests just that. According to BCG, the top 6 activities for Chinese netizens are: Instant messaging Online music Reading … Continue reading
VANCL & E-Commerce in China: Latest on ReadWriteWeb
There are currently 420 million Internet users in China, with roughly half of this total comprised of the teenager to young-adult segment. While Chinese are often thought of as big savers, China’s young consumers are more willing than ever to … Continue reading
Posted in Technology Intelligence
Tagged Chinese Consumer, Consumer Trends, e-commerce, Han Han, RWW, VANCL
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The New ‘FronTier’ – How These Domestic Companies Have Achieved Success Beyond China’s First Tier
“What is the best way to approach China’s many markets?” “How do I effectively identify and build relationships with local distributors to gain access to markets outside of China’s central hubs?” These questions resonate from the offices of the vast … Continue reading
Posted in Companies to Observe
Tagged China Consumer, Chinese Consumer, cluster, Haier, Lenovo, Li Ning, Snow Beer
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The Past, Present & Future of Consumerism in China – Interview with Karl Gerth (Part I & II)
In order to understand the future trajectory of China’s domestic consumer market, it’s important to gain an understanding of the historical context of consumerism in China. Karl Gerth is a professor at the University of Oxford who teaches modern Chinese … Continue reading
Interviewed By British Chamber of Commerce on Luxury Consumerism in China
The British Chamber of Commerce recently interviewed me on the topic of luxury consumerism in China for the Spring-Summer issue of their business publication, the ChamberEye. I follow an interview on China’s middle class consumers with Tom Doctoroff, CEO of … Continue reading
Posted in Inside Observer Interviews
Tagged Chinese Consumer, Doctoroff, Interview, luxury
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