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Tag Archives: Chinese Consumer
The New ‘FronTier’ – How These Domestic Companies Have Achieved Success Beyond China’s First Tier
“What is the best way to approach China’s many markets?” “How do I effectively identify and build relationships with local distributors to gain access to markets outside of China’s central hubs?” These questions resonate from the offices of the vast … Continue reading
Posted in Companies to Observe
Tagged China Consumer, Chinese Consumer, cluster, Haier, Lenovo, Li Ning, Snow Beer
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The Past, Present & Future of Consumerism in China – Interview with Karl Gerth (Part I & II)
In order to understand the future trajectory of China’s domestic consumer market, it’s important to gain an understanding of the historical context of consumerism in China. Karl Gerth is a professor at the Uni
Interviewed By British Chamber of Commerce on Luxury Consumerism in China
The British Chamber of Commerce recently interviewed me on the topic of luxury consumerism in China for the Spring-Summer issue of their business publication, the ChamberEy
Posted in Inside Observer Interviews
Tagged Chinese Consumer, Doctoroff, Interview, luxury
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Domestic Innovation to Meet the Needs of China’s Rural Consumers
Is China capable of producing global brands? Will Chinese companies ever be able to foster domestic innovation without technology transfer from western MNCs? These two ques
Posted in Consumer Intelligence
Tagged Chinese Consumer, Glocalization, Haier, rural china
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What are China’s consumers eating? Yum! Brands – One Company, Three Pillars of Success (Part II)
This is the second article in a series of posts on Yum! Brands’ success in China. For part one please click on “What are China’s consumers eating? Yum! Brands – One Company, Three Pillars of Success (Part I).”
Posted in Consumer Intelligence
Tagged China Consumer, Chinese Consumer, Food & Beverage, Little Sheep, Yum!
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What are China’s consumers eating? Yum! Brands – One Company, Three Pillars of Success (Part I)
Creating a company is hard, but creating a market is harder. The China Observer recently looked at how companies such as Proctor & Gamble and
Tom Doctoroff & China’s New Middle Class
I spent this past weekend writing an in-depth post about Yum! Brands influence and operating model in China. I was just about to publish it, when I came across this fantast
What are China’s luxury consumers buying? (Updated)
China’s consumer confidence has reached record levels this past quarter. According to a joint study conducted by China’s National Bureau of Statistics (NBS) and Nielsen
Posted in Consumer Intelligence
Tagged Chinese Consumer, Consumer Trends, e-commerce, luxury
6 Comments
Consumer Market Observations: China’s Consumer Ambassadors & More
During a business trip to Shanghai last week, I was able to connect with several top China-consumer focused professionals to exchange perspectives on China’s retail landscape and consumer market. Here are a few key points fro
Aging Chinese Consumers and Their Post-80’s Children
“Marketers entering China will need to evaluate their portfolios very carefully. A mix of brands, targeted to different demographic groups, or those that work well in Ind
Posted in Consumer Intelligence
Tagged Chinese Consumer, Consumer Trends, Elderly, Gen-Y, Nielsen
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