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Tag Archives: Chinese Consumer
Fanta: Interactive Gaming Drives Chinese Youth Engagement
Fanta is a global brand of fruit-flavored carbonated soft drinks which is part of The Coca-Cola Company. Coca-Cola started doing business in China shortly after the ‘reform and opening’ in 1978 and established its first bottling plant in Beijing three … Continue reading
Posted in Case Studies
Tagged China, China digital, Chinese Consumer, Chinese youth, Coca Cola, KO, Minute Maid, Pepsi
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DATA: Foreign Clothing Retailers’ China Expansion
Posted in Consumer Intelligence, Data & Facts
Tagged apparel, China retail, Chinese Consumer, clothing, GAP, H&M, retail, UNIQLO, ZARA
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8 Trends to Watch in China’s Luxury Sector
Posted in Consumer Intelligence, Data & Facts
Tagged China Luxury, Chinese Consumer, Chinese consumer trends, Chinese consumerism, Gucci, luxury, LVMH, Middle Class, second-tier, trends
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Chinese Consumers Discover Luxury Brands Through Magazines
According to Fortune China’s recent consumer study, involving over 3,500 respondents, the most influential channel Chinese consumers leverage to discover new luxury brands is through magazines. The following graph breaks down the different ways Chinese consumers are introduced to luxury … Continue reading
Posted in Consumer Intelligence, Data & Facts
Tagged advertising, Chinese Consumer, luxury, media, trends
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China’s Luxury Consumption Exceeds 1/4 of Global Total
This past year’s World Luxury Association (WLA) and China Trade Development & Cooperation Center (CCPIT) report found Chinese luxury consumption from February 2010 to March 2011 reached 10.7 billion USD – equivalent to more than a quarter of the world’s … Continue reading
Posted in Consumer Intelligence, Data & Facts
Tagged CCPIT, Chinese Consumer, luxury, World Luxury Association
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