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DATA: Chinese Online Shoppers Purchase across Categories

May 24, 2012 - 8:32 am in Archive, Data & Facts

Footwear and apparel along with home electronics remain popular categories for online purchases in China. (Chart 1) However, Chinese online shoppers are much more receptive to online shopping across different product categories than their counterparts in Western…

Fanta: Interactive Gaming Drives Chinese Youth Engagement

May 3, 2012 - 9:48 am in Archive, Case Studies

Fanta is a global brand of fruit-flavored carbonated soft drinks which is part of The Coca-Cola Company. Coca-Cola started doing business in China shortly…

DATA: Foreign Clothing Retailers’ China Expansion

March 29, 2012 - 5:14 am in Archive, Consumer Intelligence, Data & Facts

Retail in China 2011 View more PowerPoint from TheChinaObserver

8 Trends to Watch in China’s Luxury Sector

December 22, 2011 - 7:24 am in Archive, Consumer Intelligence, Data & Facts

8 Trends to Watch in China's Luxury Sector View more presentations from TheChinaObserver

Chinese Consumers Discover Luxury Brands Through Magazines

December 15, 2011 - 10:27 am in Archive, Consumer Intelligence, Data & Facts

According to Fortune China’s recent consumer study, involving over 3,500 respondents, the most influential channel Chinese consumers leverage to discover new luxury brands is through magazines. The following graph breaks down the different ways Chinese consumers…

China’s Luxury Consumption Exceeds 1/4 of Global Total

December 13, 2011 - 9:30 am in Archive, Consumer Intelligence, Data & Facts

This past year’s World Luxury Association (WLA) and China Trade Development & Cooperation Center (CCPIT) report found Chinese luxury consumption from February 2010 to March 2011 reached 10.7 billion USD – equivalent to more than a quarter of the world’s…

Green Consumption in China – Not Today, Maybe Tomorrow

April 26, 2011 - 8:13 am in Archive, Consumer Intelligence, Data & Facts

Multinational companies continue to leverage the Internet to reach Chinese consumers. These companies experiment with Chinese social media sites like RenRen (Facebook clone) and Sina Weibo (similar to Twitter) in addition to e-commerce platforms like Alibaba…

Interview with FT’s Richard McGregor on The Party in Contemporary Chinese Society (Part I & II))

To many, the Chinese Communist Party seems to operate under a veil of secrecy with very few Westerners or even Chinese understanding the full scope of its power. Richard McGregor, the Financial Times’ current Washington Bureau Chief, seeks to provide readers…

Long-term Consumer Outlook for China Luxury

March 29, 2011 - 8:02 am in Archive, Consumer Intelligence, Data & Facts

As investments by companies like Louis Vuitton (LVMH), Gucci and Chanel in China’s luxury market increase, McKinsey continues their ongoing series of Chinese consumer surveys. Vinay Dixit, Senior Director of Asia Consumer Centers whom I previously interviewed…

Digitizing a Chinese Export Center for E-Commerce

October 27, 2010 - 8:34 am in Archive, Technology Intelligence

“Foreigners have an out-dated misconception about Chinese-made products,” Mr. Li begins as I lean forward in his car to listen closely. “Foreigners believe that all Chinese products are poor quality and inexpensive. But this just isn’t the case anymore.…