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10 Keys to Successful Digital Marketing in China
Overcoming the 'Digital Marketer's Dilemma' in China – 10 best practices to engage Chinese consumers online. Find out more by clicking on the link below.
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Tag Archives: China Consumer
Armani: Expanding Customer Reach from Retail to E-Tail in China
The Armani Group designs, manufactures, distributes and retails lifestyle and fashion products around the world. Armani first entered China with its 1,100 square meter Shanghai flagship store in 2004, and has since opened boutiques in more than 40 major Chinese … Continue reading
Posted in Case Studies
Tagged Armani, China Consumer, China Luxury, Chinese consumers, e-commerce, luxury
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Chinese Online Retailers to Grow in Importance During 2012
In 2012, e-commerce will continue to develop at a rapid pace in the Middle Kingdom. More importantly the composition of China’s online retailers will evolve as the marketplace grows more mature. Retailers will establish online stores to compete with China’s … Continue reading
Posted in Consumer Intelligence, Data & Facts
Tagged China Consumer, ComScore, e-commerce, retail, retailers
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Hitting Your Growth Targets in Asia – BusinessWeek
I recently was published as a columnist on BusinessWeek. My article, titled “Hitting Your Growth Targets in Asia,” explains the challenges multinational Asia CEOs face while operating in emerging markets. In particular, I highlighted best practices Frontier Strategy Group’s clients implemented … Continue reading
Posted in Consumer Intelligence
Tagged Asia CEO, BusinessWeek, China Consumer, Frontier Strategy Group
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Alibaba Group’s Taobao T-Mall Now Sells More Than Mobile Phones…
Posted in Consumer Intelligence, Data & Facts
Tagged Alibaba, China Consumer, China Luxury
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Green Consumption in China – Not Today, Maybe Tomorrow
Multinational companies continue to leverage the Internet to reach Chinese consumers. These companies experiment with Chinese social media sites like RenRen (Facebook clone) and Sina Weibo (similar to Twitter) in addition to e-commerce platforms like Alibaba Group’s Taobao online marketplace. … Continue reading
Posted in Consumer Intelligence, Data & Facts
Tagged China Consumer, Chinese Consumer, General Electric, Green Consumer
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