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Tag Archives: China Consumer
Nike: Leveraging Online Video to Attract Female Chinese Consumers
Nike entered China in the early 1980s by relocating its manufacturing facilities from South Korea and Taiwan. However, Nike was not content solely producing its goods in the Middle Kingdom. The company set out to sell to China’s “2 billion … Continue reading
Posted in Case Studies, Consumer Intelligence
Tagged campaign, China Consumer, female consumer, Li Na, marketing, Nike, Sherapova, tennis, Tudou
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Armani: Expanding Customer Reach from Retail to E-Tail in China
The Armani Group designs, manufactures, distributes and retails lifestyle and fashion products around the world. Armani first entered China with its 1,100 square meter Shanghai flagship store in 2004, and has sinc
Posted in Case Studies
Tagged Armani, China Consumer, China Luxury, Chinese consumers, e-commerce, luxury
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Chinese Online Retailers to Grow in Importance During 2012
In 2012, e-commerce will continue to develop at a rapid pace in the Middle Kingdom. More importantly the composition of China’s online retailers will evolve as the marketplace grows more mature. Retailers will establish online stores to compete wit
Posted in Consumer Intelligence, Data & Facts
Tagged China Consumer, ComScore, e-commerce, retail, retailers
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Hitting Your Growth Targets in Asia – BusinessWeek
I recently was published as a columnist on BusinessWeek. My article, titled ”Hitting Your Growth Targets in Asia,” explains the challenges multinational Asia CEOs face while operating in emerging markets. In part
Posted in Consumer Intelligence
Tagged Asia CEO, BusinessWeek, China Consumer, Frontier Strategy Group
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Alibaba Group’s Taobao T-Mall Now Sells More Than Mobile Phones…
Posted in Consumer Intelligence, Data & Facts
Tagged Alibaba, China Consumer, China Luxury
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Green Consumption in China – Not Today, Maybe Tomorrow
Multinational companies continue to leverage the Internet to reach Chinese consumers. These companies experiment with Chinese social media sites like RenRen (Facebook clone) and Sina Weibo (similar to Twitter) in
Posted in Consumer Intelligence, Data & Facts
Tagged China Consumer, Chinese Consumer, General Electric, Green Consumer
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Interview with FT’s Richard McGregor on The Party in Contemporary Chinese Society (Part I & II))
To many, the Chinese Communist Party seems to operate under a veil of secrecy with very few Westerners or even Chinese understanding the full scope of its power. Richard McGregor, the Financial Times’ current Washington Bureau Chief, seeks to p
Long-term Consumer Outlook for China Luxury
As investments by companies like Louis Vuitton (LVMH), Gucci and Chanel in China’s luxury market increase, McKinsey continues their ongoing series of Chinese consumer surveys. Vinay Dixit, Senior Director of Asia Consumer Centers whom I previou
Posted in Consumer Intelligence, Data & Facts
Tagged China Consumer, Chinese Consumer, Gucci, luxury, McKinsey, Vinay Dixit
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Leveraging Local Partners to Reach Remote Chinese Consumers
When I lived in Beijing, occasionally people would tell me I looked like I was from Xinjiang, the natural resources-rich province in far western China. I never quite understood why…that is until my trip to Xinji
Posted in Consumer Intelligence
Tagged China Consumer, Consumerism China, Distribution, FCPA, Samsonite, Uighur, Xinjiang
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Where Do China’s Luxury Purchases End Up? The Answer May Not Be As Clear As Black or White.
China is the world’s second largest luxury goods consumer market. All it takes is one visit to Shanghai, and even an inexperienced visitor will feel that he or she has arrived at the epicenter of Chinese luxury purchasing. Ye
Posted in Consumer Intelligence
Tagged Alibaba, China Consumer, China Luxury, Geely, Gucci, Netease
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