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Tag Archives: China Consumer
Forecasting Growth of China’s Middle-Class Consumers
Companies like Yum! Brands are betting on the rise of middle-class consumers around the world. According to analysis conducted by Jana.com the size of the global middle-class could increase from 1.8 billion to 3.2 billion by 2020 and to 4.9 … Continue reading
Posted in Data & Facts
Tagged China Consumer, India, Middle Class, mobile advertising
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IKEA China: Build a Loyal Following Through Customer Engagement Online
IKEA Group, from Sweden, is the world’s largest furniture retailer, owning over 280 stores in 26 countries as of last summer. Like many foreign companies, IKEA chose Shanghai to start its business in China, opening its flagship store there in … Continue reading
Posted in Case Studies
Tagged case study, China Consumer, Consumer Trends, furniture, IKEA, retail
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DATA: Foreign Retailers Compete for Chinese Consumers
Posted in Data & Facts
Tagged Carrefour, China Consumer, Hypermarket, Middle Class, Tesco, Wal-Mart, Walmart
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Why Chinese Luxury Consumers Prefer to Shop Overseas
Affluent Chinese are traveling abroad in record numbers to purchase luxury goods. They are willing to pay for flights to Hong Kong, the US and Europe because the price of luxury goods is typically one third higher in mainland China … Continue reading
Posted in Data & Facts
Tagged China Consumer, China Luxury, luxury, luxury consumers, outbound travel, overseas travel
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Nike: Leveraging Online Video to Attract Female Chinese Consumers
Nike entered China in the early 1980s by relocating its manufacturing facilities from South Korea and Taiwan. However, Nike was not content solely producing its goods in the Middle Kingdom. The company set out to sell to China’s “2 billion … Continue reading
Posted in Case Studies, Consumer Intelligence
Tagged campaign, China Consumer, female consumer, Li Na, marketing, Nike, Sherapova, tennis, Tudou
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