The New ‘FronTier’ – How These Domestic Companies Have Achieved Success Beyond China’s First Tier
“What is the best way to approach China’s many markets?” “How do I effectively identify and build relationships with local distributors to gain access to markets outside of China’s central hubs?” These questions resonate from the offices of the vast majority of foreign executives charged with selling consumer goods in the Greater China region. Multinational [...]
The Past, Present & Future of Consumerism in China - Interview with Karl Gerth (Part I & II)
In order to understand the future trajectory of China’s domestic consumer market, it’s important to gain an understanding of the historical context of consumerism in China. Karl Gerth is a professor at the University of Oxford who teaches modern Chinese history with an emphasis on consumer culture. He brings a truly unique perspective combining both [...]
The Relative Youth of China’s Wealthy
I came across this chart in The Wall Street Journal last week. It summarizes the results of HSBC’s “Affluent Asia Tracker.” According to the survey, the average age of the wealthiest 10% of investors in mainland China is 36, compared to an average age of 48 in Hong Kong.
This statistic reminded me of what McKinsey’s [...]
What are China’s consumers eating? Yum! Brands - One Company, Three Pillars of Success (Part II)
This is the second article in a series of posts on Yum! Brands’ success in China. For part one please click on “What are China’s consumers eating? Yum! Brands - One Company, Three Pillars of Success (Part I).”
Pillar III: East Dawning & Little Sheep Hot Pot - Trusted Local Chinese Dining
In 2005 [...]
Tom Doctoroff & China’s New Middle Class
I spent this past weekend writing an in-depth post about Yum! Brands influence and operating model in China. I was just about to publish it, when I came across this fantastic interview from Tom Doctoroff. The interview originally appeared in the Chamber Eye, the magazine of the British Chamber of Commerce in China, and was [...]
