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What Chinese Consumers Want: Interview with Tom Doctoroff (Part II)

July 25, 2012 - 7:35 am in Archive, Interviews

For Part I of the exclusive interview with Tom Doctoroff, click here. As JWT’s CEO of Greater China, you have seen the full range of best and worst practices as Western multinationals attempt to entice Chinese consumers into weaving their foreign products…

What Chinese Consumers Want – Interview with Tom Doctoroff (Part I)

July 12, 2012 - 5:51 am in Archive, Interviews

Tom Doctoroff is a China observer who I have a tremendous amount of respect for. His insights into the Chinese consumer market are astute and always based…

Dove: Encouraging Female Consumers to Share their Beauty Stories

May 31, 2012 - 7:42 am in Archive, Case Studies

Unilever has a long history in China, having initially entered the market by setting up a soap factory almost 90 years ago. It reentered China in 1986…

DATA: Chinese Online Shoppers Purchase across Categories

May 24, 2012 - 8:32 am in Archive, Data & Facts

Footwear and apparel along with home electronics remain popular categories for online purchases in China. (Chart 1) However, Chinese online shoppers are much more receptive to online shopping across different product categories than their counterparts in Western…

Forecasting Growth of China’s Middle-Class Consumers

May 10, 2012 - 5:48 am in Archive, Data & Facts

Companies like Yum! Brands are betting on the rise of middle-class consumers around the world. According to analysis conducted by the size of the global middle-class could increase from 1.8 billion to 3.2 billion by 2020 and to 4.9 billion by 2030.…

IKEA China: Build a Loyal Following Through Customer Engagement Online

March 22, 2012 - 10:02 am in Archive, Case Studies

IKEA Group, from Sweden, is the world's largest furniture retailer, owning over 280 stores in 26 countries as of last summer. Like many foreign companies, IKEA chose Shanghai to start its business in China, opening its flagship store there in 1998. Now IKEA…

DATA: Foreign Retailers Compete for Chinese Consumers

March 15, 2012 - 8:17 am in Archive, Data & Facts

Foreign Multinational Hypermarkets in China 2011 View more PowerPoint from TheChinaObserver

Why Chinese Luxury Consumers Prefer to Shop Overseas

February 23, 2012 - 9:42 am in Archive, Data & Facts

Affluent Chinese are traveling abroad in record numbers to purchase luxury goods. They are willing to pay for flights to Hong Kong, the US and Europe because the price of luxury goods is typically one third higher in mainland China due to exorbitant tariffs.…

Nike: Leveraging Online Video to Attract Female Chinese Consumers

January 19, 2012 - 9:42 am in Archive, Case Studies, Consumer Intelligence

Nike entered China in the early 1980s by relocating its manufacturing facilities from South Korea and Taiwan. However, Nike was not content solely producing its goods in the Middle Kingdom. The company set out to sell to China’s “2 billion feet” as Nike…

Armani: Expanding Customer Reach from Retail to E-Tail in China

January 6, 2012 - 9:47 am in Archive, Case Studies

The Armani Group designs, manufactures, distributes and retails lifestyle and fashion products around the world. Armani first entered China with its 1,100 square meter Shanghai flagship store in 2004, and has since opened boutiques in more than 40 major Chinese…