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Thoughtful Media

Can Chinese Brands Go West? Video Interview

June 24, 2014 - 9:28 am in Insights

The China Observer's founder, Joel Backaler, was interviewed by Thoughtful China in Shanghai last month. The interview covered his new book China Goes West - specifically how likely is it that we will see global brands emerge from China. For viewers based…

Top Brands

Top 50 Most Valuable Brands in China 2013

December 5, 2012 - 8:08 pm in Archive, Data & Facts

WPP's BrandZ just released its annual report on the top 50 most valuable brands in China. A key takeaway from the report is the increase in Chinese companies…