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Marketing For A Different Standard Of Beauty (Part II)

Posted by Joel
October 29, 2008

China’s cosmetic industry is currently maintaining annual sales revenue in excess of RMB 50 billion. This ranks China second place in Asia, and eighth place overall. Since 2001, the cosmetic industry has been in synch with China’s GDP figures growing at a rate of roughly 10 percent each year.
What types of cosmetics are people buying? [...]

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Marketing For A Different Standard Of Beauty (Part I)

Posted by Joel
October 26, 2008

About two years ago, when I first arrived in Taiwan, I had the following conversation with a female Taiwanese colleague:
Me: “What did you do yesterday after work?”
Colleague: “I played basketball with my sister and lost so I had to buy her a douhua.” (Douhua is a light sweet soupy tofu snack that can be found [...]