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10 Keys to Successful Digital Marketing in China
Overcoming the 'Digital Marketer's Dilemma' in China – 10 best practices to engage Chinese consumers online. Find out more by clicking on the link below.
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Tag Archives: Alibaba
Latest Data from Alibaba’s Taobao & Insights for Marketers
Taobao.com, part of the Alibaba Group, is the largest online C2C/B2C e-commerce platform in China. Taobao recently released its 2011 annual consumer data report that summarizes its user behavior and their transaction activities. In 2011 the number of daily unique … Continue reading
Posted in Data & Facts
Tagged Alibaba, b2c, c2c, e-commerce, m-commerce, Taobao, Tian Mao, Tmall
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E-Commerce is Booming in China Says Alibaba Head of Marketing
Linda Kozlowski heads marketing and customer experience globally for Alibaba.com the world’s leading business-to-business (B2B) e-commerce platform. Alibaba.com is headquartered in Hangzhou, China with operations in more than 240 countries and 23 million users worldwide. I asked Linda what are … Continue reading
Posted in Inside Observer Intelligence, Interviews
Tagged Alibaba, B2B, China, e-commerce, interviews
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Online Advertising in China – Where to Place Your Bets
According to iResearch in 2011 Q3 China’s online advertising market reached RMB 13.7 billion – an increase of 23% year-over-year. Search engine advertising has steadily been increasing; however the area to watch is online video. Online video in particular increased … Continue reading
Posted in Consumer Intelligence, Data & Facts
Tagged advertising, Alibaba, data, P&G, Procter & Gamble, television, Unilever
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Alibaba Group’s Taobao T-Mall Now Sells More Than Mobile Phones…
Posted in Consumer Intelligence, Data & Facts
Tagged Alibaba, China Consumer, China Luxury
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Where Do China’s Luxury Purchases End Up? The Answer May Not Be As Clear As Black or White.
China is the world’s second largest luxury goods consumer market. All it takes is one visit to Shanghai, and even an inexperienced visitor will feel that he or she has arrived at the epicenter of Chinese luxury purchasing. Yet, most … Continue reading
Posted in Consumer Intelligence
Tagged Alibaba, China Consumer, China Luxury, Geely, Gucci, Netease
4 Comments