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Diageo: Online Documentaries Sell Dreams, Not Whiskey

February 9, 2012 - 11:09 am in Archive, Case Studies, Consumer Intelligence

Diageo is a UK-based alcoholic beverages company with a collection of brands ranging from Smirnoff vodka to Johnnie Walker whiskey to Guinness beer. Diageo entered China in 1995 and established its official Greater China Hub (Mainland China, Taiwan, Hong Kong…

Chinese Consumers Discover Luxury Brands Through Magazines

December 15, 2011 - 10:27 am in Archive, Consumer Intelligence, Data & Facts

According to Fortune China’s recent consumer study, involving over 3,500 respondents, the most influential channel Chinese consumers leverage to discover…

Online Advertising in China – Where to Place Your Bets

December 6, 2011 - 9:47 am in Archive, Consumer Intelligence, Data & Facts

According to iResearch in 2011 Q3 China's online advertising market reached RMB 13.7 billion - an increase of 23% year-over-year. Search engine advertising…

Reaching the Chinese Consumer – Don’t Forget About TV

February 21, 2010 - 9:28 pm in Archive, Consumer Intelligence

“Television – with its sound, color, movement, ability to “break through” clutter and forge a brand’s identity – is an indispensible tool in new, untamed markets. Despite the growth of mobile phone and Internet usage in the PRC, China is still…