The China Observer

INTERVIEW: 70% of Ford’s Global Growth to Come from Asia and Africa

Joel — Wed, 01 Feb 2012 01:48:35 +0000

China is currently the world's largest auto market with Chinese consumers purchasing more cars than their counterparts in the United States. It is estimated that 70% of these consumers are first-time car buyers wh

Different Values for Different Generations of Chinese Consumers

Joel — Thu, 26 Jan 2012 03:19:05 +0000

The graphic above summarizes key findings from a recent report conducted by CIC and GroupM about marketing to Chinese youth. For those of you interested in learning more about marketing

Nike: Leveraging Online Video to Attract Female Chinese Consumers

Joel — Thu, 19 Jan 2012 01:42:25 +0000

Nike entered China in the early 1980s by relocating its manufacturing facilities from South Korea and Taiwan. However, Nike was not content solely producing its goods in the Middle Kingdom. The company set out to

E-Commerce is Booming in China Says Alibaba Head of Marketing

Joel — Wed, 11 Jan 2012 04:03:03 +0000

Linda Kozlowski heads marketing and customer experience globally for Alibaba.com the world's leading business-to-business (B2B) e-commerce platform. Alibaba.com is headquartered in Hangz

Armani: Expanding Customer Reach from Retail to E-Tail in China

Joel — Fri, 06 Jan 2012 01:47:46 +0000

The Armani Group designs, manufactures, distributes and retails lifestyle and fashion products around the world. Armani first entered China with its 1,100 square meter Shanghai flagship store in 2004, and has sinc

Chinese Women’s Role in Household Consumption Increasing

Joel — Wed, 04 Jan 2012 03:07:42 +0000

Female consumers in China have an incredible amount of influence over their family’s purchasing decisions – especially when compared to that of women in previous generations. Modern women in China’s urban centers possess relatively high levels

Chinese Online Retailers to Grow in Importance During 2012

Joel — Fri, 30 Dec 2011 02:05:55 +0000

In 2012, e-commerce will continue to develop at a rapid pace in the Middle Kingdom. More importantly the composition of China’s online retailers will evolve as the marketplace grows more mature. Retailers will establish online stores to compete wit

Starbucks: Local Mobile Partnerships Generate New Customers

Joel — Tue, 27 Dec 2011 23:00:59 +0000

Starbucks is a roaster and retailer of specialty coffee operating over 17,000 stores in 50 countries around the world. Starbucks first entered the Greater China market in 1998 opening its first store in Taipei, followed by the official launch of its

8 Trends to Watch in China’s Luxury Sector

Joel — Wed, 21 Dec 2011 23:24:59 +0000

8 Trends to Watch in China's Luxury Sector View more presentations from TheChinaObserver

China’s Top 10 Wealthiest Provinces

Joel — Tue, 20 Dec 2011 22:35:46 +0000

According to this past year's Hurun Wealth Report, the provinces with the largest concentration of wealthy residents are as follows: Beijing, Guangdong, Shanghai, Zhejiang, Jiangsu, Shandong, Fujian, Liaoning, Sic