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China is home to the world’s largest Internet population with over 500 million ‘netizens.’ Chinese prefer to use the Internet primarily for entertainment such as online gaming, microblogging on Sina Weibo, watching videos on Youku, and interacting with friends on Douban, Renren and Kaixin. This report will provide you with a better understanding of the digital marketing landscape in China, as well as introduce a series of best practices multinational companies have successfully implemented to engage Chinese consumers online.
The full report will be available during the second half of Q2 2012. Please enter your details to the right and we will send you a copy upon its release.