Comments for The China Observer

Comment on Nike: Leveraging Online Video to Attract Female Chinese Consumers by DATA: How important is online video for marketers in China? | The China Observer

Thu, 16 Feb 2012 02:51:22 +0000

[...] “Fuel for Dreams” campaign and Johnnie Walker’s “Yulu Project” demonstrate that online video is an extremely [...]

Comment on Diageo: Online Documentaries Sell Dreams, Not Whiskey by Bag of Links

Bag of Links — Thu, 09 Feb 2012 20:37:51 +0000

[...] From The China Observer, How Diageo is differentiating its brand of whiskey in China. [...]

Comment on INTERVIEW: 70% of Ford’s Global Growth to Come from Asia and Africa by Asian and African markets to contribute over 70% of Ford’s global growth this year | Asian Business Daily

Thu, 02 Feb 2012 10:19:57 +0000

[...] for 70% of its growth this year to come from China and Africa according to an interview that The China Observer had with its Asia Pacific and Africa Vice President, Chantel [...]

Comment on Different Values for Different Generations of Chinese Consumers by 20-something Chinese ‘self centred, work shy and expect money from parents’ | Asian Business Daily

Thu, 26 Jan 2012 11:07:39 +0000

[...] detail behind the findings is discussed in The China Observer . Related News:Consumer electronics is proving a tough business for Asian [...]

Comment on E-Commerce is Booming in China Says Alibaba Head of Marketing by Rakuten's Global Ecommerce Trend Forecast for 2012 Mobile … | Near Field Communication (NFC) / Smart mCommerce

Wed, 11 Jan 2012 16:10:58 +0000

[...] E-Commerce is Booming in China Says Alibaba Head of Marketing …By JoelAs the penetration of mobile devices continues to accelerate, the time is now right for companies to really start using e-commerce to make life easier for consumers. I recently ordered a Domino's pizza online in the U.S.; You can actually track …The China Observer [...]

Comment on Armani: Expanding Customer Reach from Retail to E-Tail in China by renaissance chambara | Ged Carroll - Links of the day | 在网上找到

renaissance chambara | Ged Carroll - Links of the day | 在网上找到 — Sun, 08 Jan 2012 07:02:28 +0000

[...] Armani: Expanding Customer Reach from Retail to E-Tail in China | The China Observer [...]

Comment on Starbucks: Local Mobile Partnerships Generate New Customers by Marketers in China can help themselves by helping their consumers to ‘beat the system’ « China Marketing Lab

Sun, 08 Jan 2012 05:33:55 +0000

[...] as demonstrated by Starbucks in their recent Christmas mobile campaign (Excellent summary here courtesy of China [...]

Comment on Luxury Consumer Culture in China: Inside Observer Interview with McKinsey & Company’s Vinay Dixit by Armani: Expanding Customer Reach from Retail to E-Tail in China | The China Observer

Fri, 06 Jan 2012 01:47:51 +0000

[...] where it aims to open at least 35 new sales outlets annually. Given that China should become the world’s largest luxury market by 2015, Armani seems to have picked the right country to place its international [...]

Comment on Female Consumer Culture in China | Iron Girls to Luxury Shoppers by Female Consumers Run the Household in China | The China Observer

Female Consumers Run the Household in China | The China Observer — Wed, 04 Jan 2012 03:07:48 +0000

[...] Female consumers in China have an incredible amount of influence over their family’s purchasing decisions – especially when compared to that of women in previous generations. Modern women in China’s urban centers possess relatively high levels of education, work white-collar jobs, and contribute substantial earnings to their household. [...]

Comment on INTERVIEW: Starbucks to Open 1,500 Outlets in China by 2015 by Starbucks is set to open 1,500 outlets in China by 2015. | Agenda - Beijing's premier Business Lifestyle Magazine

Sat, 31 Dec 2011 10:13:07 +0000

[...] with it’s sugary drinks and comfortable chairs, has made itself indispensable, and in this The China Observer interview, Marie Han Silloway, Starbucks Chief of Marketing for China, shares the Green [...]