Observer ABC

The Language and Branding of QQ in China

Last week Josh left the following comment on my post, “An Introduction to Virtual Currency in China”: “Speaking of QQ, I’m pretty interested in the company behind that brand. I’ve seen the QQ logo everywhere from candy to cars. Are … Continue reading

TwitterFacebookLinkedInEmailShare

New Branding For A Very Old Chinese Character

A few months ago I came across the preceding character while searching through the Chinese blogosphere. At first I thought a Chinese netizen  found a way to create his own character, but then the image seemed to start popping up … Continue reading

TwitterFacebookLinkedInEmailShare

88: It’s So Hard To Say Goodbye

An SMS and online spin on a contemporary form of farewell Before your first visit to China you ask your Chinese-speaking friend for a quick lesson in Mandarin Chinese. She tells you: “你好” ni hao. Hello. “谢谢” xie xie. Thank … Continue reading

TwitterFacebookLinkedInEmailShare

Quick Observation: Fubai – It’s Not Just For Corrupt Government Officials Anymore

“咱们今晚去腐败,好不好?” My co-worker asks me if I want to go fubai (腐败)with him tonight. I am utterly confused, because as a Chinese student I learned that the word fubai is generally used to describe corrupt government officials. There is a … Continue reading

TwitterFacebookLinkedInEmailShare

Observer ABC: Making Sense of the Message

Many of you may have been curious about the meaning of the SMS message in my previous post covering the bulk SMS phenomenon in China. The content is not the most relevant to the Chinese marketplace, but it is still … Continue reading

TwitterFacebookLinkedInEmailShare