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What Chinese Consumers Want: Interview with Tom Doctoroff (Part II)

July 25, 2012 - 7:35 am in Archive, Interviews

For Part I of the exclusive interview with Tom Doctoroff, click here. As JWT’s CEO of Greater China, you have seen the full range of best and worst practices as Western multinationals attempt to entice Chinese consumers into weaving their foreign products…

What Chinese Consumers Want – Interview with Tom Doctoroff (Part I)

July 12, 2012 - 5:51 am in Archive, Interviews

Tom Doctoroff is a China observer who I have a tremendous amount of respect for. His insights into the Chinese consumer market are astute and always based…

INTERVIEW: 70% of Ford’s Global Growth to Come from Asia and Africa

February 1, 2012 - 9:48 am in Archive, Inside Observer Intelligence, Interviews

China is currently the world's largest auto market with Chinese consumers purchasing more cars than their counterparts in the United States. It is estimated…

E-Commerce is Booming in China Says Alibaba Head of Marketing

January 11, 2012 - 12:03 pm in Archive, Inside Observer Intelligence, Interviews

Linda Kozlowski heads marketing and customer experience globally for Alibaba.com the world's leading business-to-business (B2B) e-commerce platform. Alibaba.com is headquartered in Hangzhou, China with operations in more than 240 countries and 23 million users…

INTERVIEW: Starbucks to Open 1,500 Outlets in China by 2015

December 20, 2011 - 6:30 am in Archive, Inside Observer Intelligence, Interviews

Walking down the streets of Shanghai, you don’t have to look far before you might see a young female professional dangling a luxury handbag from her arm, while holding an Apple iPhone in one hand and sipping a venti Starbucks latte with the other. “People…

Marketing Success in Asia – Interview with Brocade

October 10, 2011 - 9:35 pm in Archive, Inside Observer Intelligence, Interviews

The Asia Pacific region is one of the most diverse territories to conduct business in. For senior executives charged with growing Asian markets, their country portfolio typically extends from as far north as South Korea, to Australia in the far south – covering…

Interview with FT’s Richard McGregor on The Party in Contemporary Chinese Society (Part I & II))

To many, the Chinese Communist Party seems to operate under a veil of secrecy with very few Westerners or even Chinese understanding the full scope of its power. Richard McGregor, the Financial Times’ current Washington Bureau Chief, seeks to provide readers…