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Chinese Outbound Investment in Europe [Video]

September 21, 2014 - 6:46 am in Insights

Where do Chinese firms invest in the European Union? The image above is from an animated video ESADE business school created to put Chinese outbound FDI in Europe in context. According to the video, top destinations for Chinese investment in Europe include…


Chinese Outbound Investment to Exceed Inbound?

July 14, 2014 - 5:49 am in Insights

According to a recent article in the Economist, based on the UNCTAD's World Investment Report, Chinese outbound investment will likely surpass direct…

Thoughtful Media

Can Chinese Brands Go West? Video Interview

June 24, 2014 - 9:28 am in Insights

The China Observer's founder, Joel Backaler, was interviewed by Thoughtful China in Shanghai last month. The interview covered his new book China Goes…

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China Goes West: 4 Perspectives on Chinese Outbound Investment.

June 3, 2014 - 6:24 pm in Insights

I have just returned from an extensive China roadshow promoting my new book, China Goes West: Everything You Need to know about Chinese Companies Going Global. The timing of the trip coincided with Putin’s visit and the United States’ charging five Chinese…

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China Goes West [Video Trailer]

March 31, 2014 - 5:46 am in Insights

Are you interested in better understanding why Chinese companies are expanding outside of China? China Goes West presents an unrivaled overview of Chinese companies' expansion into international markets and the opportunities and challenges it brings. Watch…


Why Do Chinese Companies Want To Go West?

March 2, 2014 - 1:22 am in Insights

The following excerpt is from a 6-part series in Forbes about Chinese overseas investment. For the original article click here. "Is a Chinese government strategy pushing corporate champions to invest overseas or do straightforward commercial motivations explain…


Why the U.S. Needs Chinese Investment

February 28, 2014 - 6:27 pm in Insights

The following excerpt is from a BloombergBusinessweek article entitled "Why the U.S. Needs Chinese Investment". The original article can be found here. China’s investments are growing in frequency and in diversity across sectors. While Chinese overseas investments…

Different Values for Different Generations of Chinese Consumers

January 26, 2012 - 11:19 am in Archive, Consumer Intelligence, Insights

The graphic above summarizes key findings from a recent report conducted by CIC and GroupM about marketing to Chinese youth. For those of you interested in learning more about marketing to Chinese youth in particular, I recommend checking out insights from…