Inside Observer Intelligence

INTERVIEW: 70% of Ford’s Global Growth to Come from Asia and Africa

China is currently the world’s largest auto market with Chinese consumers purchasing more cars than their counterparts in the United States. It is estimated that 70% of these consumers are first-time car buyers which presents a tremendous opportunity for car … Continue reading

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E-Commerce is Booming in China Says Alibaba Head of Marketing

Linda Kozlowski heads marketing and customer experience globally for Alibaba.com the world’s leading business-to-business (B2B) e-commerce platform. Alibaba.com is headquartered in Hangzhou, China with operations in more than 240 countries and 23 million users worldwide. I asked Linda what are … Continue reading

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INTERVIEW: Starbucks to Open 1,500 Outlets in China by 2015

Walking down the streets of Shanghai, you don’t have to look far before you might see a young female professional dangling a luxury handbag from her arm, while holding an Apple iPhone in one hand and sipping a venti Starbucks … Continue reading

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Marketing Success in Asia – Interview with Brocade

The Asia Pacific region is one of the most diverse territories to conduct business in. For senior executives charged with growing Asian markets, their country portfolio typically extends from as far north as South Korea, to Australia in the far … Continue reading

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Interview with FT’s Richard McGregor on The Party in Contemporary Chinese Society (Part I & II))

To many, the Chinese Communist Party seems to operate under a veil of secrecy with very few Westerners or even Chinese understanding the full scope of its power. Richard McGregor, the Financial Times’ current Washington Bureau Chief, seeks to provide … Continue reading

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