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The Language and Branding of QQ in China
Last week Josh left the following comment on my post, “An Introduction to Virtual Currency in Chinaâ€:
“Speaking of QQ, I’m pretty interested in the company behind that brand. I’ve seen the QQ logo everywhere from candy to cars. Are they really that diversified or is it just various companies using that particular popular brand association?â€
This [...]
Fleshing Out The Truth: Chinese netizens unite to deliver their own form of justice
“Yesterday after work I went online and took part in renrou sousuo. The girl’s boyfriend cheated on her while she was away on vacation in Hong Kong, so she posted all of his personal information on her blog. He deserves to be punished!”
I don’t think I have ever been more confused than the time when [...]
Paper Or Plastic? How Gen Y Consumers Differ From Their Parents
Beijing winters can be brutal. There is not much in terms of snow, but between the lashing cold winds filled with dust and pollution and the painfully dry air that leads to constant coughing, the last place you want to be in the winter is outside. Yesterday, I stood outside waiting to withdraw money from [...]
Chinese Consumer: Making The Sale
Many of you have read the China Observer Blog’s Recent China News posted article from The McKinsey Quarterly entitled, “What’s new with the Chinese Consumer.â€
Let’s highlight the key findings from the report:
Due to rising concerns about product quality standards, Chinese consumers are less willing to try new products.
Chinese consumers often base their purchase decisions on [...]
Quick Observation: Fubai - It’s Not Just For Corrupt Government Officials Anymore
“咱们今晚去è…败，好ä¸å¥½ï¼Ÿ”
My co-worker asks me if I want to go fubai （è…败）with him tonight. I am utterly confused, because as a Chinese student I learned that the word fubai is generally used to describe corrupt government officials.
There is a new definition of the word spreading around the BBS message boards. Online, fubai (abbreviated FB) most often [...]
