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DATA: How important is online video for marketers in China?

February 16, 2012 - 10:51 am in Archive, Consumer Intelligence, Data & Facts

Nike’s “Fuel for Dreams” campaign and Johnnie Walker’s “Yulu Project” demonstrate that online video is an extremely compelling channel to engage Chinese consumers, especially the young adult demographic. According to the 2011 Chinese Market and…

Chinese Women’s Role in Household Consumption Increasing

January 4, 2012 - 11:07 am in Archive, Data & Facts

Female consumers in China have an incredible amount of influence over their family’s purchasing decisions – especially when compared to that of women…

Chinese Online Retailers to Grow in Importance During 2012

December 30, 2011 - 10:05 am in Archive, Consumer Intelligence, Data & Facts

In 2012, e-commerce will continue to develop at a rapid pace in the Middle Kingdom. More importantly the composition of China’s online retailers will…

8 Trends to Watch in China’s Luxury Sector

December 22, 2011 - 7:24 am in Archive, Consumer Intelligence, Data & Facts

8 Trends to Watch in China's Luxury Sector View more presentations from TheChinaObserver

China’s Top 10 Wealthiest Provinces

December 21, 2011 - 6:35 am in Archive, Consumer Intelligence, Data & Facts

According to this past year's Hurun Wealth Report, the provinces with the largest concentration of wealthy residents are as follows: Beijing, Guangdong, Shanghai, Zhejiang, Jiangsu, Shandong, Fujian, Liaoning, Sichuan and Henan. Hurun defines a "wealthy resident"…

Chinese Consumers Discover Luxury Brands Through Magazines

December 15, 2011 - 10:27 am in Archive, Consumer Intelligence, Data & Facts

According to Fortune China’s recent consumer study, involving over 3,500 respondents, the most influential channel Chinese consumers leverage to discover new luxury brands is through magazines. The following graph breaks down the different ways Chinese consumers…

China’s Luxury Consumption Exceeds 1/4 of Global Total

December 13, 2011 - 9:30 am in Archive, Consumer Intelligence, Data & Facts

This past year’s World Luxury Association (WLA) and China Trade Development & Cooperation Center (CCPIT) report found Chinese luxury consumption from February 2010 to March 2011 reached 10.7 billion USD – equivalent to more than a quarter of the world’s…

Online Advertising in China – Where to Place Your Bets

December 6, 2011 - 9:47 am in Archive, Consumer Intelligence, Data & Facts

According to iResearch in 2011 Q3 China's online advertising market reached RMB 13.7 billion - an increase of 23% year-over-year. Search engine advertising has steadily been increasing; however the area to watch is online video. Online video in particular…