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This is part two in a four part series of post that breaks down the recently published 2008 McKinsey Annual Chinese Consumer Survey. Click here to read Part I, “Growing Importance of Regional Differences†Who is considered middle-class in China? … Continue reading
The first part of the McKinsey survey looks at the Chinese consumer from a geographic standpoint. Traditionally the Chinese marketplace has been divided by cities, which were then classified into different tiers according to their level of relative economic importance. … Continue reading
I recently came across the McKinsey Annual Chinese Consumer Survey 08 presentation on SlideShare. I will break down the forty-slide presentation into a series of four posts over the next few weeks. The four topics that will be covered are: … Continue reading
“Whatever you do, do not add more than a little bit of water,†my Chinese friend told me while we were out to lunch last week. She had just handed me a packet of a type of traditional Chinese medicine … Continue reading
Last year I went off on a part business part pleasure trip to Japan. One of the highlights of my ten-day adventure was when I met up with Bill, an alumnus of my alma mater who has been working as … Continue reading
