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Consumer Market Observations: China’s Consumer Ambassadors & More

May 3, 2010 - 11:08 pm in Archive, Consumer Intelligence

During a business trip to Shanghai last week, I was able to connect with several top China-consumer focused professionals to exchange perspectives on China’s retail landscape and consumer market. Here are a few key points from these conversations that I…

Aging Chinese Consumers and Their Post-80’s Children

April 19, 2010 - 10:00 pm in Archive, Consumer Intelligence

“Marketers entering China will need to evaluate their portfolios very carefully. A mix of brands, targeted to different demographic groups, or those…

The new, young Chinese consumer – Canvas8

April 12, 2010 - 10:24 pm in Archive, Consumer Intelligence

"An increased standard of living has radically altered consumption habits of the mainstream Chinese urban consumer. Consumers who once focused on purchasing…

The Top 10 Consumer Trends Defining China’s Emerging Domestic Market

April 5, 2010 - 10:14 pm in Archive, Consumer Intelligence

Richard Ho of Bain & Company wrote about the following consumer trends in AdAgeChina: 1. More middle-class shoppers in smaller cities As incomes rise, consumers in lower-tier cities will continue to join the party and make classic middle-class purchases,…

China Slams Luxury Goods’ Quality

March 22, 2010 - 8:40 pm in Archive, Consumer Intelligence

WSJ.com An attack by Chinese provincial officials on foreign luxury brands, including Hermès, Hugo Boss and Tommy Hilfiger underscored the vulnerability of the luxury brands in one of their most important markets. Authorities in wealthy Zhejiang province,…

Luxury Consumer Culture in China: Inside Observer Interview (Part II)

Vinay Dixit is the Senior Director of Asia Consumer Centers in McKinsey & Company and leads theInsights China by McKinsey service line. He joined McKinsey’s Shanghai office in February 2008 and has led several significant studies on Chinese consumers.…

Luxury Consumer Culture in China: Inside Observer Interview with McKinsey & Company’s Vinay Dixit

Vinay Dixit is the Senior Director of Asia Consumer Centers in McKinsey & Company and leads the Insights China by McKinsey service line. He joined McKinsey’s Shanghai office in February 2008 and has led several significant studies on Chinese consumers.…

Creating New Consumer Markets in Emerging Markets – Part I

March 1, 2010 - 9:23 pm in Archive, Consumer Intelligence

“We’ve been in China since 1988. We're only in about 14 categories. We lead all of them but one. But the spending per capita in China is only $3 a year on Procter & Gamble products. That compares to the United States, where we are in over 25 categories,…

Reaching the Chinese Consumer – Don’t Forget About TV

February 21, 2010 - 9:28 pm in Archive, Consumer Intelligence

“Television – with its sound, color, movement, ability to “break through” clutter and forge a brand’s identity – is an indispensible tool in new, untamed markets. Despite the growth of mobile phone and Internet usage in the PRC, China is still…

Working with China’s Generation Y

February 18, 2010 - 9:19 pm in Archive, Consumer Intelligence

BusinessWeek In urban China, Gen Y is a group of exceptionally talented people. No other generation in Chinese history has received such high-quality education for so many people. Chinese Gen Ys are single children born under China's one-child policy. According…