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Product Placement Advertising in China

December 7, 2010 - 8:32 pm in Archive, Consumer Intelligence

One of my favorite parts about living in Beijing was using Chinese on a daily basis. Whether it was ordering a shaobing for breakfast, presenting to clients in the afternoon, or catching up with Chinese friends for a drink after work – there was something…

Where Do China’s Luxury Purchases End Up? The Answer May Not Be As Clear As Black or White.

November 15, 2010 - 9:47 pm in Archive, Consumer Intelligence

China is the world’s second largest luxury goods consumer market. All it takes is one visit to Shanghai, and even an inexperienced visitor will feel…

WSJ Ranks China’s Top Companies in 2010

November 11, 2010 - 8:50 pm in Archive, Consumer Intelligence

For those of you who have not yet stumbled upon the Wall Street Journal's Asia 200 Interactive map, please check it out here. The interactive map allows…

The Past, Present & Future of Consumerism in China – Interview with Karl Gerth (Part I & II)

In order to understand the future trajectory of China’s domestic consumer market, it’s important to gain an understanding of the historical context of consumerism in China. Karl Gerth is a professor at the University of Oxford who teaches modern Chinese…

The Relative Youth of China’s Wealthy

July 18, 2010 - 9:22 pm in Archive, Consumer Intelligence

I came across this chart in The Wall Street Journal last week. It summarizes the results of HSBC’s “Affluent Asia Tracker.” According to the survey, the average age of the wealthiest 10% of investors in mainland China is 36, compared to an average age…

Domestic Innovation to Meet the Needs of China’s Rural Consumers

June 14, 2010 - 11:41 pm in Archive, Consumer Intelligence

Is China capable of producing global brands? Will Chinese companies ever be able to foster domestic innovation without technology transfer from western MNCs? These two questions are at the forefront of mainstream analysis on China’s next stage of economic…

What are China’s consumers eating? Yum! Brands – One Company, Three Pillars of Success (Part II)

June 6, 2010 - 4:58 pm in Archive, Consumer Intelligence

This is the second article in a series of posts on Yum! Brands’ success in China. For part one please click on “What are China’s consumers eating? Yum! Brands - One Company, Three Pillars of Success (Part I).” Pillar III: East Dawning & Little…

What are China’s consumers eating? Yum! Brands – One Company, Three Pillars of Success (Part I)

June 2, 2010 - 10:51 pm in Archive, Consumer Intelligence

Creating a company is hard, but creating a market is harder. The China Observer recently looked at how companies such as Proctor & Gamble and Campbell’s Soup were doing just that in China. KFC, now part of Yum! Brands, had to do the same thing in China,…

Tom Doctoroff & China’s New Middle Class

I spent this past weekend writing an in-depth post about Yum! Brands influence and operating model in China. I was just about to publish it, when I came across this fantastic interview from Tom Doctoroff. The interview originally appeared in the Chamber Eye,…

What are China’s luxury consumers buying? (Updated)

May 11, 2010 - 9:13 pm in Archive, Consumer Intelligence

China’s consumer confidence has reached record levels this past quarter. According to a joint study conducted by China’s National Bureau of Statistics (NBS) and Nielsen, China’s consumer confidence in Q1 2010 has reached levels not seen since 2007 .…