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Chinese Consumers Discover Luxury Brands Through Magazines

December 15, 2011 - 10:27 am in Archive, Consumer Intelligence, Data & Facts

According to Fortune China’s recent consumer study, involving over 3,500 respondents, the most influential channel Chinese consumers leverage to discover new luxury brands is through magazines. The following graph breaks down the different ways Chinese consumers…

China’s Luxury Consumption Exceeds 1/4 of Global Total

December 13, 2011 - 9:30 am in Archive, Consumer Intelligence, Data & Facts

This past year’s World Luxury Association (WLA) and China Trade Development & Cooperation Center (CCPIT) report found Chinese luxury consumption…

Online Advertising in China – Where to Place Your Bets

December 6, 2011 - 9:47 am in Archive, Consumer Intelligence, Data & Facts

According to iResearch in 2011 Q3 China's online advertising market reached RMB 13.7 billion - an increase of 23% year-over-year. Search engine advertising…

Hitting Your Growth Targets in Asia – BusinessWeek

June 28, 2011 - 9:46 am in Archive, Consumer Intelligence

I recently was published as a columnist on BusinessWeek. My article, titled "Hitting Your Growth Targets in Asia," explains the challenges multinational Asia CEOs face while operating in emerging markets. In particular, I highlighted best practices Frontier…

Green Consumption in China – Not Today, Maybe Tomorrow

April 26, 2011 - 8:13 am in Archive, Consumer Intelligence, Data & Facts

Multinational companies continue to leverage the Internet to reach Chinese consumers. These companies experiment with Chinese social media sites like RenRen (Facebook clone) and Sina Weibo (similar to Twitter) in addition to e-commerce platforms like Alibaba…

Interview with FT’s Richard McGregor on The Party in Contemporary Chinese Society (Part I & II))

To many, the Chinese Communist Party seems to operate under a veil of secrecy with very few Westerners or even Chinese understanding the full scope of its power. Richard McGregor, the Financial Times’ current Washington Bureau Chief, seeks to provide readers…

Long-term Consumer Outlook for China Luxury

March 29, 2011 - 8:02 am in Archive, Consumer Intelligence, Data & Facts

As investments by companies like Louis Vuitton (LVMH), Gucci and Chanel in China’s luxury market increase, McKinsey continues their ongoing series of Chinese consumer surveys. Vinay Dixit, Senior Director of Asia Consumer Centers whom I previously interviewed…

Leveraging Local Partners to Reach Remote Chinese Consumers

February 22, 2011 - 11:03 am in Archive, Consumer Intelligence

When I lived in Beijing, occasionally people would tell me I looked like I was from Xinjiang, the natural resources-rich province in far western China. I never quite understood why…that is until my trip to Xinjiang last month. From the moment I landed in…