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DATA: Foreign Clothing Retailers’ China Expansion

March 29, 2012 - 5:14 am in Archive, Consumer Intelligence, Data & Facts

Retail in China 2011 View more PowerPoint from TheChinaObserver

L’Oreal: Educating Chinese Consumers Through Sports & Online Video

March 1, 2012 - 12:27 pm in Archive, Case Studies, Consumer Intelligence

L'Oreal is a Paris-based cosmetics company with worldwide sales of €20.34 billion ($26.96 billion) in 2011. L’Oreal entered mainland China in 1996,…

DATA: How important is online video for marketers in China?

February 16, 2012 - 10:51 am in Archive, Consumer Intelligence, Data & Facts

Nike’s “Fuel for Dreams” campaign and Johnnie Walker’s “Yulu Project” demonstrate that online video is an extremely compelling channel to…

Diageo: Online Documentaries Sell Dreams, Not Whiskey

February 9, 2012 - 11:09 am in Archive, Case Studies, Consumer Intelligence

Diageo is a UK-based alcoholic beverages company with a collection of brands ranging from Smirnoff vodka to Johnnie Walker whiskey to Guinness beer. Diageo entered China in 1995 and established its official Greater China Hub (Mainland China, Taiwan, Hong Kong…

Different Values for Different Generations of Chinese Consumers

January 26, 2012 - 11:19 am in Archive, Consumer Intelligence, Insights

The graphic above summarizes key findings from a recent report conducted by CIC and GroupM about marketing to Chinese youth. For those of you interested in learning more about marketing to Chinese youth in particular, I recommend checking out insights from…

Nike: Leveraging Online Video to Attract Female Chinese Consumers

January 19, 2012 - 9:42 am in Archive, Case Studies, Consumer Intelligence

Nike entered China in the early 1980s by relocating its manufacturing facilities from South Korea and Taiwan. However, Nike was not content solely producing its goods in the Middle Kingdom. The company set out to sell to China’s “2 billion feet” as Nike…

Chinese Online Retailers to Grow in Importance During 2012

December 30, 2011 - 10:05 am in Archive, Consumer Intelligence, Data & Facts

In 2012, e-commerce will continue to develop at a rapid pace in the Middle Kingdom. More importantly the composition of China’s online retailers will evolve as the marketplace grows more mature. Retailers will establish online stores to compete with China’s…

Starbucks: Local Mobile Partnerships Generate New Customers

December 28, 2011 - 7:00 am in Archive, Case Studies, Consumer Intelligence

Starbucks is a roaster and retailer of specialty coffee operating over 17,000 stores in 50 countries around the world. Starbucks first entered the Greater China market in 1998 opening its first store in Taipei, followed by the official launch of its mainland…

8 Trends to Watch in China’s Luxury Sector

December 22, 2011 - 7:24 am in Archive, Consumer Intelligence, Data & Facts

8 Trends to Watch in China's Luxury Sector View more presentations from TheChinaObserver

China’s Top 10 Wealthiest Provinces

December 21, 2011 - 6:35 am in Archive, Consumer Intelligence, Data & Facts

According to this past year's Hurun Wealth Report, the provinces with the largest concentration of wealthy residents are as follows: Beijing, Guangdong, Shanghai, Zhejiang, Jiangsu, Shandong, Fujian, Liaoning, Sichuan and Henan. Hurun defines a "wealthy resident"…