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Dove: Encouraging Female Consumers to Share their Beauty Stories

May 31, 2012 - 7:42 am in Archive, Case Studies

Unilever has a long history in China, having initially entered the market by setting up a soap factory almost 90 years ago. It reentered China in 1986 where it continues to sell a variety of consumer products to this day. Unilever first launched the Dove personal…

Fanta: Interactive Gaming Drives Chinese Youth Engagement

May 3, 2012 - 9:48 am in Archive, Case Studies

Fanta is a global brand of fruit-flavored carbonated soft drinks which is part of The Coca-Cola Company. Coca-Cola started doing business in China shortly…

Samsung: Product Placement in Custom Short Films Boosts Brand Recognition

April 19, 2012 - 9:28 am in Archive, Case Studies

Samsung Electronics, based in South Korea, has been the world's largest technology company by revenue since overtaking Hewlett-Packard in 2009. Samsung…

IKEA China: Build a Loyal Following Through Customer Engagement Online

March 22, 2012 - 10:02 am in Archive, Case Studies

IKEA Group, from Sweden, is the world's largest furniture retailer, owning over 280 stores in 26 countries as of last summer. Like many foreign companies, IKEA chose Shanghai to start its business in China, opening its flagship store there in 1998. Now IKEA…

L’Oreal: Educating Chinese Consumers Through Sports & Online Video

March 1, 2012 - 12:27 pm in Archive, Case Studies, Consumer Intelligence

L'Oreal is a Paris-based cosmetics company with worldwide sales of €20.34 billion ($26.96 billion) in 2011. L’Oreal entered mainland China in 1996, and currently holds the second largest percentage of market share behind Procter & Gamble.  Operating…

Diageo: Online Documentaries Sell Dreams, Not Whiskey

February 9, 2012 - 11:09 am in Archive, Case Studies, Consumer Intelligence

Diageo is a UK-based alcoholic beverages company with a collection of brands ranging from Smirnoff vodka to Johnnie Walker whiskey to Guinness beer. Diageo entered China in 1995 and established its official Greater China Hub (Mainland China, Taiwan, Hong Kong…

Nike: Leveraging Online Video to Attract Female Chinese Consumers

January 19, 2012 - 9:42 am in Archive, Case Studies, Consumer Intelligence

Nike entered China in the early 1980s by relocating its manufacturing facilities from South Korea and Taiwan. However, Nike was not content solely producing its goods in the Middle Kingdom. The company set out to sell to China’s “2 billion feet” as Nike…

Armani: Expanding Customer Reach from Retail to E-Tail in China

January 6, 2012 - 9:47 am in Archive, Case Studies

The Armani Group designs, manufactures, distributes and retails lifestyle and fashion products around the world. Armani first entered China with its 1,100 square meter Shanghai flagship store in 2004, and has since opened boutiques in more than 40 major Chinese…

Starbucks: Local Mobile Partnerships Generate New Customers

December 28, 2011 - 7:00 am in Archive, Case Studies, Consumer Intelligence

Starbucks is a roaster and retailer of specialty coffee operating over 17,000 stores in 50 countries around the world. Starbucks first entered the Greater China market in 1998 opening its first store in Taipei, followed by the official launch of its mainland…