As Featured In:

/ Category / Archive

INTERVIEW: 70% of Ford’s Global Growth to Come from Asia and Africa

February 1, 2012 - 9:48 am in Archive, Inside Observer Intelligence, Interviews

China is currently the world's largest auto market with Chinese consumers purchasing more cars than their counterparts in the United States. It is estimated that 70% of these consumers are first-time car buyers which presents a tremendous opportunity for car…

Different Values for Different Generations of Chinese Consumers

January 26, 2012 - 11:19 am in Archive, Consumer Intelligence, Insights

The graphic above summarizes key findings from a recent report conducted by CIC and GroupM about marketing to Chinese youth. For those of you interested…

Nike: Leveraging Online Video to Attract Female Chinese Consumers

January 19, 2012 - 9:42 am in Archive, Case Studies, Consumer Intelligence

Nike entered China in the early 1980s by relocating its manufacturing facilities from South Korea and Taiwan. However, Nike was not content solely producing…

E-Commerce is Booming in China Says Alibaba Head of Marketing

January 11, 2012 - 12:03 pm in Archive, Inside Observer Intelligence, Interviews

Linda Kozlowski heads marketing and customer experience globally for Alibaba.com the world's leading business-to-business (B2B) e-commerce platform. Alibaba.com is headquartered in Hangzhou, China with operations in more than 240 countries and 23 million users…

Armani: Expanding Customer Reach from Retail to E-Tail in China

January 6, 2012 - 9:47 am in Archive, Case Studies

The Armani Group designs, manufactures, distributes and retails lifestyle and fashion products around the world. Armani first entered China with its 1,100 square meter Shanghai flagship store in 2004, and has since opened boutiques in more than 40 major Chinese…

Chinese Women’s Role in Household Consumption Increasing

January 4, 2012 - 11:07 am in Archive, Data & Facts

Female consumers in China have an incredible amount of influence over their family’s purchasing decisions – especially when compared to that of women in previous generations. Modern women in China’s urban centers possess relatively high levels of education,…

Chinese Online Retailers to Grow in Importance During 2012

December 30, 2011 - 10:05 am in Archive, Consumer Intelligence, Data & Facts

In 2012, e-commerce will continue to develop at a rapid pace in the Middle Kingdom. More importantly the composition of China’s online retailers will evolve as the marketplace grows more mature. Retailers will establish online stores to compete with China’s…

Starbucks: Local Mobile Partnerships Generate New Customers

December 28, 2011 - 7:00 am in Archive, Case Studies, Consumer Intelligence

Starbucks is a roaster and retailer of specialty coffee operating over 17,000 stores in 50 countries around the world. Starbucks first entered the Greater China market in 1998 opening its first store in Taipei, followed by the official launch of its mainland…

8 Trends to Watch in China’s Luxury Sector

December 22, 2011 - 7:24 am in Archive, Consumer Intelligence, Data & Facts

8 Trends to Watch in China's Luxury Sector View more presentations from TheChinaObserver

China’s Top 10 Wealthiest Provinces

December 21, 2011 - 6:35 am in Archive, Consumer Intelligence, Data & Facts

According to this past year's Hurun Wealth Report, the provinces with the largest concentration of wealthy residents are as follows: Beijing, Guangdong, Shanghai, Zhejiang, Jiangsu, Shandong, Fujian, Liaoning, Sichuan and Henan. Hurun defines a "wealthy resident"…