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DATA: Where do Chinese Luxury Consumers Live?

April 24, 2012 - 8:24 am in Archive, Data & Facts

The Hurun Report, in conjunction with the Industrial Bank Co.(兴业银行), recently released a report on China’s luxury consumer market. In particular, the report examines High Net Worth Individuals (HNWIs) defined as individuals with an excess of 6 million…

Samsung: Product Placement in Custom Short Films Boosts Brand Recognition

April 19, 2012 - 9:28 am in Archive, Case Studies

Samsung Electronics, based in South Korea, has been the world's largest technology company by revenue since overtaking Hewlett-Packard in 2009. Samsung…

DATA: Foreign Clothing Retailers’ China Expansion

March 29, 2012 - 5:14 am in Archive, Consumer Intelligence, Data & Facts

Retail in China 2011 View more PowerPoint from TheChinaObserver

IKEA China: Build a Loyal Following Through Customer Engagement Online

March 22, 2012 - 10:02 am in Archive, Case Studies

IKEA Group, from Sweden, is the world's largest furniture retailer, owning over 280 stores in 26 countries as of last summer. Like many foreign companies, IKEA chose Shanghai to start its business in China, opening its flagship store there in 1998. Now IKEA…

DATA: Foreign Retailers Compete for Chinese Consumers

March 15, 2012 - 8:17 am in Archive, Data & Facts

Foreign Multinational Hypermarkets in China 2011 View more PowerPoint from TheChinaObserver

Latest Data from Alibaba’s Taobao & Insights for Marketers

March 8, 2012 - 8:09 pm in Archive, Data & Facts

Taobao.com, part of the Alibaba Group, is the largest online C2C/B2C e-commerce platform in China. Taobao recently released its 2011 annual consumer data report that summarizes its user behavior and their transaction activities. In 2011 the number of daily…

L’Oreal: Educating Chinese Consumers Through Sports & Online Video

March 1, 2012 - 12:27 pm in Archive, Case Studies, Consumer Intelligence

L'Oreal is a Paris-based cosmetics company with worldwide sales of €20.34 billion ($26.96 billion) in 2011. L’Oreal entered mainland China in 1996, and currently holds the second largest percentage of market share behind Procter & Gamble.  Operating…

Why Chinese Luxury Consumers Prefer to Shop Overseas

February 23, 2012 - 9:42 am in Archive, Data & Facts

Affluent Chinese are traveling abroad in record numbers to purchase luxury goods. They are willing to pay for flights to Hong Kong, the US and Europe because the price of luxury goods is typically one third higher in mainland China due to exorbitant tariffs.…

DATA: How important is online video for marketers in China?

February 16, 2012 - 10:51 am in Archive, Consumer Intelligence, Data & Facts

Nike’s “Fuel for Dreams” campaign and Johnnie Walker’s “Yulu Project” demonstrate that online video is an extremely compelling channel to engage Chinese consumers, especially the young adult demographic. According to the 2011 Chinese Market and…

Diageo: Online Documentaries Sell Dreams, Not Whiskey

February 9, 2012 - 11:09 am in Archive, Case Studies, Consumer Intelligence

Diageo is a UK-based alcoholic beverages company with a collection of brands ranging from Smirnoff vodka to Johnnie Walker whiskey to Guinness beer. Diageo entered China in 1995 and established its official Greater China Hub (Mainland China, Taiwan, Hong Kong…