As Featured In:

/ Category / Archive

The Book – China Goes West

August 8, 2015 - 10:09 pm in Archive, Insights

Interest in the internationalization of Chinese companies? Check out my book China Goes West: Everything You Need to Know About Chinese Companies Going Global (order on Amazon) published with Palgrave Macmillan.

Top Brands

Top 50 Most Valuable Brands in China 2013

December 5, 2012 - 8:08 pm in Archive, Data & Facts

WPP's BrandZ just released its annual report on the top 50 most valuable brands in China. A key takeaway from the report is the increase in Chinese companies…

How Chinese Use the Internet: 2012 Usage Statistics

November 28, 2012 - 9:33 am in Archive, Data & Facts, Uncategorized

According to the latest data from the China Internet Network Information Center, instant messaging remains the most popular online activity in China with…

China E-Commerce: Online Shopping Market Size Reached RMB 268 billion

October 24, 2012 - 9:16 am in Archive, Data & Facts

During second quarter of 2012, China’s online shopping transaction volume reached RMB268 billion, representing a 17.6% increase compared with Q1. C2C online shopping sites contributed to 67% of total market share. However, B2C transactions increased dramatically…

What Chinese Consumers Want: Interview with Tom Doctoroff (Part II)

July 25, 2012 - 7:35 am in Archive, Interviews

For Part I of the exclusive interview with Tom Doctoroff, click here. As JWT’s CEO of Greater China, you have seen the full range of best and worst practices as Western multinationals attempt to entice Chinese consumers into weaving their foreign products…

What Chinese Consumers Want – Interview with Tom Doctoroff (Part I)

July 12, 2012 - 5:51 am in Archive, Interviews

Tom Doctoroff is a China observer who I have a tremendous amount of respect for. His insights into the Chinese consumer market are astute and always based on sound analysis. In his recently released book, What Chinese Want, Doctoroff shares his perspectives…

Dove: Encouraging Female Consumers to Share their Beauty Stories

May 31, 2012 - 7:42 am in Archive, Case Studies

Unilever has a long history in China, having initially entered the market by setting up a soap factory almost 90 years ago. It reentered China in 1986 where it continues to sell a variety of consumer products to this day. Unilever first launched the Dove personal…

DATA: Chinese Online Shoppers Purchase across Categories

May 24, 2012 - 8:32 am in Archive, Data & Facts

Footwear and apparel along with home electronics remain popular categories for online purchases in China. (Chart 1) However, Chinese online shoppers are much more receptive to online shopping across different product categories than their counterparts in Western…

Forecasting Growth of China’s Middle-Class Consumers

May 10, 2012 - 5:48 am in Archive, Data & Facts

Companies like Yum! Brands are betting on the rise of middle-class consumers around the world. According to analysis conducted by Jana.com the size of the global middle-class could increase from 1.8 billion to 3.2 billion by 2020 and to 4.9 billion by 2030.…

Fanta: Interactive Gaming Drives Chinese Youth Engagement

May 3, 2012 - 9:48 am in Archive, Case Studies

Fanta is a global brand of fruit-flavored carbonated soft drinks which is part of The Coca-Cola Company. Coca-Cola started doing business in China shortly after the ‘reform and opening’ in 1978 and established its first bottling plant in Beijing three…