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Author Archives: Joel
E-Commerce is Booming in China Says Alibaba Head of Marketing
Linda Kozlowski heads marketing and customer experience globally for Alibaba.com the world’s leading business-to-business (B2B) e-commerce platform. Alibaba.com is headquartered in Hangzhou, China with operations in more than 240 countries and 23 million users worldwide. I asked Linda what are … Continue reading
Posted in Inside Observer Intelligence, Interviews
Tagged Alibaba, B2B, China, e-commerce, interviews
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Armani: Expanding Customer Reach from Retail to E-Tail in China
The Armani Group designs, manufactures, distributes and retails lifestyle and fashion products around the world. Armani first entered China with its 1,100 square meter Shanghai flagship store in 2004, and has since opened boutiques in more than 40 major Chinese … Continue reading
Posted in Case Studies
Tagged Armani, China Consumer, China Luxury, Chinese consumers, e-commerce, luxury
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Chinese Women’s Role in Household Consumption Increasing
Female consumers in China have an incredible amount of influence over their family’s purchasing decisions – especially when compared to that of women in previous generations. Modern women in China’s urban centers possess relatively high levels of education, work white-collar … Continue reading
Chinese Online Retailers to Grow in Importance During 2012
In 2012, e-commerce will continue to develop at a rapid pace in the Middle Kingdom. More importantly the composition of China’s online retailers will evolve as the marketplace grows more mature. Retailers will establish online stores to compete with China’s … Continue reading
Posted in Consumer Intelligence, Data & Facts
Tagged China Consumer, ComScore, e-commerce, retail, retailers
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Starbucks: Local Mobile Partnerships Generate New Customers
Starbucks is a roaster and retailer of specialty coffee operating over 17,000 stores in 50 countries around the world. Starbucks first entered the Greater China market in 1998 opening its first store in Taipei, followed by the official launch of … Continue reading
Posted in Case Studies, Consumer Intelligence
Tagged campaign, coffee, Guohe Ad, mobile, retail, Sina, starbucks, Weibo
2 Comments